{"id":11897,"date":"2013-09-03T11:46:10","date_gmt":"2013-09-03T10:46:10","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=11897"},"modified":"2016-01-14T17:37:06","modified_gmt":"2016-01-14T16:37:06","slug":"hope-soap-la-idea-que-salvara-a-miles-de-ninos-en-sudafrica","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/hope-soap-la-idea-que-salvara-a-miles-de-ninos-en-sudafrica\/","title":{"rendered":"HOPE SOAP: La idea que salvar\u00e1 a miles de ni\u00f1os en Sud\u00e1frica"},"content":{"rendered":"<p>En Sud\u00e1frica la falta de higiene provoca el contagio de enfermedades como tifus, diarrea, neumon\u00eda o c\u00f3lera, que originan la muerte de miles de ni\u00f1os cada a\u00f1o.<\/p>\n<p>La organizaci\u00f3n The Safety Lab quer\u00eda frenar este contagio inculcando en los ni\u00f1os el h\u00e1bito de lavarse las manos. Con la ayuda de<a href=\"http:\/\/www.yr.com\/\" target=\"_blank\"> Young&amp;Rubicam<\/a> idearon \u201cHope Soap\u201d, un jab\u00f3n que contiene un juguete en su interior y la \u00fanica forma de sacarlo es desgast\u00e1ndolo.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">creaerte.com<\/a> apreciamos las iniciativas en las que utilizan la creatividad para este tipo causas.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/efc8jlnQfPQ\" height=\"390\" width=\"610\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Sud\u00e1frica la falta de higiene provoca el contagio de enfermedades como tifus, diarrea, neumon\u00eda o c\u00f3lera, que originan la muerte de miles de ni\u00f1os cada a\u00f1o. La organizaci\u00f3n The Safety Lab quer\u00eda frenar este contagio inculcando en los ni\u00f1os el h\u00e1bito de lavarse las manos. Con la ayuda de Young&amp;Rubicam idearon \u201cHope Soap\u201d, un jab\u00f3n que contiene un juguete&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[82,1185],"class_list":["post-11897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-creatividad","tag-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOPE SOAP: La idea que salvar\u00e1 a miles de ni\u00f1os en Sud\u00e1frica - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy os presentamos el spot de un producto llamadao Hope Soap, un jab\u00f3n creado para mejorar la higiene de los ni\u00f1os en Sud\u00e1frica y as\u00ed, evitar contagios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/hope-soap-la-idea-que-salvara-a-miles-de-ninos-en-sudafrica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOPE SOAP: La idea que salvar\u00e1 a miles de ni\u00f1os en Sud\u00e1frica - 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