{"id":12076,"date":"2013-09-18T08:39:08","date_gmt":"2013-09-18T07:39:08","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=12076"},"modified":"2013-09-25T12:02:46","modified_gmt":"2013-09-25T11:02:46","slug":"el-nacimiento-de-una-nueva-marca","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-nacimiento-de-una-nueva-marca\/","title":{"rendered":"\u00d1UTS. El nacimiento de una nueva marca"},"content":{"rendered":"<p>La creaci\u00f3n de una marca lleva consigo un largo proceso, es necesario pensar un naming y un logotipo que le acompa\u00f1e. Es una decisi\u00f3n dif\u00edcil, ya que, en principio, se eligen a largo plazo, es casi un matrimonio entre empresa y marca.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">creaerte.com<\/a> recibimos el encargo, no hace mucho, de una sociedad productora de frutos secos. Quer\u00edan tener una firma con la que comercializar sus productos por todo el mundo.<\/p>\n<p>Y as\u00ed naci\u00f3 \u00d1UTS, un nombre con huella espa\u00f1ola, por la presencia de nuestra preciada \u201c\u00f1\u201d; y con una denominaci\u00f3n muy gen\u00e9rica en ingl\u00e9s: \u201cnuts\u201d, una palabra que, en castellano, podr\u00edamos traducir como frutos secos.<\/p>\n<p>\u00bfOs parece acertada la elecci\u00f3n?<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2013\/09\/\u00f1uts.gif\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-12077\" alt=\"\u00f1uts\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2013\/09\/\u00f1uts.gif\" width=\"615\" height=\"434\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creaci\u00f3n de una marca lleva consigo un largo proceso, es necesario pensar un naming y un logotipo que le acompa\u00f1e. Es una decisi\u00f3n dif\u00edcil, ya que, en principio, se eligen a largo plazo, es casi un matrimonio entre empresa y marca. En creaerte.com recibimos el encargo, no hace mucho, de una sociedad productora de frutos secos. Quer\u00edan tener una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,10],"tags":[82,1189,55,123,127,11,1185],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosecha-propia","category-noticias","tag-creatividad","tag-diseno","tag-empresa","tag-logotipo","tag-marca","tag-nosotros","tag-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d1UTS. 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El nacimiento de una nueva marca - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En creaerte.com hemos dise\u00f1ado esta nueva marca, \u00d1UTS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/el-nacimiento-de-una-nueva-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-18T07:39:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-25T11:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2013\/09\/\u00f1uts.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-nacimiento-de-una-nueva-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-nacimiento-de-una-nueva-marca\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"\u00d1UTS. 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