{"id":12399,"date":"2013-10-21T15:42:31","date_gmt":"2013-10-21T14:42:31","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=12399"},"modified":"2013-10-21T15:42:31","modified_gmt":"2013-10-21T14:42:31","slug":"coca-cola-smile-back","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/coca-cola-smile-back\/","title":{"rendered":"Coca-Cola smile back"},"content":{"rendered":"<p>Hablar de <a href=\"http:\/\/www.cocacola.es\" target=\"_blank\">Coca-Cola<\/a> es hablar de emociones. Se trata de una compa\u00f1\u00eda con un posicionamiento envidiable que ya no necesita contar las bondades del producto.<\/p>\n<p>Su \u00faltima apuesta ha sido una mezcla entre la publicidad y las relaciones p\u00fablicas muy bien hilada. La campa\u00f1a ha sido llevada a cabo en diferentes pa\u00edses y han conseguido sacar la sonrisa a m\u00e1s de uno.<\/p>\n<p>Sin duda una buena dosis de positivismo combinada con merchandising que en <a href=\"http:\/\/creaerte.com\" target=\"_blank\">creaerte.com<\/a> nos ha encantado.<\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/DnjzX5ryEgU?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hablar de Coca-Cola es hablar de emociones. Se trata de una compa\u00f1\u00eda con un posicionamiento envidiable que ya no necesita contar las bondades del producto. Su \u00faltima apuesta ha sido una mezcla entre la publicidad y las relaciones p\u00fablicas muy bien hilada. La campa\u00f1a ha sido llevada a cabo en diferentes pa\u00edses y han conseguido sacar la sonrisa a m\u00e1s&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[1191,82,1185,115],"class_list":["post-12399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-comunicacion","tag-creatividad","tag-noticias","tag-producto","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola smile back - creaerte.com<\/title>\n<meta name=\"description\" content=\"La \u00faltima campa\u00f1a de Coca-Cola realizada en varios pa\u00edses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/coca-cola-smile-back\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola smile back - 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