{"id":12924,"date":"2013-12-30T17:10:51","date_gmt":"2013-12-30T16:10:51","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=12924"},"modified":"2013-12-30T17:12:11","modified_gmt":"2013-12-30T16:12:11","slug":"el-pulso-entre-mercedes-benz-y-jaguar","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/","title":{"rendered":"El pulso entre Mercedes Benz y Jaguar"},"content":{"rendered":"<p>La publicidad comparativa no es algo muy \u00e9tico en el gremio, pero s\u00ed legal. Adem\u00e1s las marcas pueden aludir a otras sin tener que nombrarlas, de forma que se cubren las espaldas ante cualquier problema con la ley.<\/p>\n<p>Hace unos meses <a href=\"http:\/\/www.mercedes-benz.es\" target=\"_blank\">Mercedes Benz<\/a> lanzaba una campa\u00f1a mundial en la que explicaban el funcionamiento del Magic Body Control con una gallina, el v\u00eddeo tiene ya 8 millones y medio de visitas. Por su parte,<a href=\"http:\/\/www.jaguar.com\/es\/es\/\" target=\"_blank\"> Jaguar<\/a> ha aprovechado el tir\u00f3n de su rival para hacer una pieza parodiando el ave.<\/p>\n<p>La disputa no se ha quedado aqu\u00ed, hace unos d\u00edas la marca alemana ha presentado su r\u00e9plica. En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">creaerte.com<\/a> compartimos con vosotros las tres piezas para que pod\u00e1is juzgar con vuestros propios ojos.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/nLwML2PagbY?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/3PQS8SFWNQw?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2013\/12\/650_1000_Mercedes-Jaguar.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-12925\" style=\"border: 0px;\" alt=\"650_1000_Mercedes-Jaguar\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2013\/12\/650_1000_Mercedes-Jaguar.jpg\" width=\"615\" height=\"279\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad comparativa no es algo muy \u00e9tico en el gremio, pero s\u00ed legal. Adem\u00e1s las marcas pueden aludir a otras sin tener que nombrarlas, de forma que se cubren las espaldas ante cualquier problema con la ley. Hace unos meses Mercedes Benz lanzaba una campa\u00f1a mundial en la que explicaban el funcionamiento del Magic Body Control con una gallina,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,324],"tags":[1191,82,36,1185,6],"class_list":["post-12924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-con-humor","tag-comunicacion","tag-creatividad","tag-marcas","tag-noticias","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El pulso entre Mercedes Benz y Jaguar - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El pulso entre Mercedes Benz y Jaguar - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La publicidad comparativa no es algo muy \u00e9tico en el gremio, pero s\u00ed legal. Adem\u00e1s las marcas pueden aludir a otras sin tener que nombrarlas, de forma que se cubren las espaldas ante cualquier problema con la ley. Hace unos meses Mercedes Benz lanzaba una campa\u00f1a mundial en la que explicaban el funcionamiento del Magic Body Control con una gallina,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-30T16:10:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-12-30T16:12:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2013\/12\/gallina.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El pulso entre Mercedes Benz y Jaguar\",\"datePublished\":\"2013-12-30T16:10:51+00:00\",\"dateModified\":\"2013-12-30T16:12:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\"},\"wordCount\":135,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2013\/12\/gallina.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"creatividad\",\"marcas\",\"Noticias\",\"publicidad\"],\"articleSection\":[\"Noticias\",\"Publicidad con Humor\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/el-pulso-entre-mercedes-benz-y-jaguar\/\",\"name\":\"El pulso entre Mercedes Benz y Jaguar - 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