{"id":13242,"date":"2014-02-10T19:00:30","date_gmt":"2014-02-10T18:00:30","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=13242"},"modified":"2016-01-13T18:28:02","modified_gmt":"2016-01-13T17:28:02","slug":"haz-el-amor-y-la-guerra-axe","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/haz-el-amor-y-la-guerra-axe\/","title":{"rendered":"Axe, haz el amor y no la guerra"},"content":{"rendered":"<p><strong>Axe<\/strong> cambia totalmente su discurso. La <a href=\"http:\/\/http:\/\/www.axe.es\/\" target=\"_blank\">marca<\/a> ha dejado a un lado sus campa\u00f1as cargadas de humor \u201cmachista\u201d y han dado un giro radical a su estrategia.<\/p>\n<p>Aprovechando el lanzamiento de \u00a0<a href=\"http:\/\/www.axepeace.com\" target=\"_blank\">AXE Peace<\/a> han presentado su nueva l\u00ednea de comunicaci\u00f3n \u201cHaz el amor y no la guerra\u201d.<\/p>\n<p>Adem\u00e1s se han asociado con la ONG <a href=\"http:\/\/peaceoneday.org\/es\" target=\"_blank\">Peace One Day<\/a>, una idea que en <a href=\"http:\/\/creaerte.com\" target=\"_blank\">creaerte<\/a> nos ha entusiasmado. \u00bfQu\u00e9 pens\u00e1is del nuevo rumbo que han tomado?<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/63b4O_2HCYM?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Axe cambia totalmente su discurso. La marca ha dejado a un lado sus campa\u00f1as cargadas de humor \u201cmachista\u201d y han dado un giro radical a su estrategia. Aprovechando el lanzamiento de \u00a0AXE Peace han presentado su nueva l\u00ednea de comunicaci\u00f3n \u201cHaz el amor y no la guerra\u201d. Adem\u00e1s se han asociado con la ONG Peace One Day, una idea que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[687,127,1187,1185,5,332],"class_list":["post-13242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-axe","tag-marca","tag-marketing","tag-noticias","tag-prensa","tag-publicidad-emocional-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axe, haz el amor y no la guerra - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy, en publicidad emocional, os queremos mostrar la nueva campa\u00f1a de Axe, que ha dado un radical giro a su publicidad que se ratifica en este spot.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/haz-el-amor-y-la-guerra-axe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axe, haz el amor y no la guerra - 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