{"id":14982,"date":"2014-07-28T13:28:48","date_gmt":"2014-07-28T12:28:48","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=14982"},"modified":"2014-07-28T13:28:48","modified_gmt":"2014-07-28T12:28:48","slug":"everything-awesome-greenpeace","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/everything-awesome-greenpeace\/","title":{"rendered":"Everything is not awesome, Greenpeace"},"content":{"rendered":"<p>Seg\u00fan <a href=\"http:\/\/www.greenpeace.org\/espana\/es\/\" target=\"_blank\">Greenpeace<\/a>, la petrol\u00edfera <a href=\"http:\/\/www.shell.es\" target=\"_blank\">Shell<\/a> quiere explotar el \u00e1rtico, y al mismo tiempo usa juguetes de la marca <a href=\"http:\/\/www.lego.com\/es-es\" target=\"_blank\">Lego<\/a> para limpiar su imagen. Por ello, esta organizaci\u00f3n ecol\u00f3gica ha enviado un mensaje a la marca juguetera; con el objetivo de mostrar al p\u00fablico su desacuerdo rotundo con las acciones ambientales que pretende la empresa petrolera.<\/p>\n<p><a href=\"http:\/\/www.dontpaniclondon.com\" target=\"_blank\">Don\u00b4t Panic<\/a> ha desarrollado una impresionante campa\u00f1a viral, en la que utiliza como imagen de la pieza algunas figuras confeccionadas con bloques Lego, en los cuales se muestra el logotipo de la petrolera, y, con ello, transmitir su protesta contra esta alianza.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">Cre\u00e6rte<\/a> compartimos el v\u00eddeo de esta campa\u00f1a, que\u00a0apela directamente a las emociones, con un mensaje claro y directo al p\u00fablico.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/qhbliUq0_r4?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Greenpeace, la petrol\u00edfera Shell quiere explotar el \u00e1rtico, y al mismo tiempo usa juguetes de la marca Lego para limpiar su imagen. Por ello, esta organizaci\u00f3n ecol\u00f3gica ha enviado un mensaje a la marca juguetera; con el objetivo de mostrar al p\u00fablico su desacuerdo rotundo con las acciones ambientales que pretende la empresa petrolera. Don\u00b4t Panic ha desarrollado una&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[1191,82,339,273,1185,6,147],"class_list":["post-14982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-comunicacion","tag-creatividad","tag-emocional","tag-medio-ambiente","tag-noticias","tag-publicidad","tag-video-viral","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything is not awesome, Greenpeace - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/everything-awesome-greenpeace\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything is not awesome, Greenpeace - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan Greenpeace, la petrol\u00edfera Shell quiere explotar el \u00e1rtico, y al mismo tiempo usa juguetes de la marca Lego para limpiar su imagen. 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