{"id":15072,"date":"2014-08-07T13:30:33","date_gmt":"2014-08-07T12:30:33","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=15072"},"modified":"2014-08-07T13:37:30","modified_gmt":"2014-08-07T12:37:30","slug":"quiero-d","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/quiero-d\/","title":{"rendered":"Quiero Danone, dame Danone"},"content":{"rendered":"<p>Como bien sab\u00e9is, un jingle es una melod\u00eda cantada que se usa para acompa\u00f1ar el anuncio de publicidad, tanto en radio como en televisi\u00f3n.<\/p>\n<p>Se destaca por ser de corta duraci\u00f3n y f\u00e1cil de recordar, de modo que se queda grabado en la memoria de quien lo escucha.<\/p>\n<p>Es una estrategia de marketing muy acertada y eficaz, a la vez que persuasiva, pero dif\u00edcil de conseguir.<\/p>\n<p><a href=\"http:\/\/www.danone.es\/\" target=\"_blank\">Danone<\/a> lo consigui\u00f3 con su anuncio \u201cquiero Danone, dame Danone\u201d, en 1960.<\/p>\n<p>Actualmente, la marca de yogures ha querido recuperar ese jingle tan pegadizo y funcional. En su nuevo spot publicitario, ha realizado un recorrido en la evoluci\u00f3n de su packaging y su marca, pero manteniendo su sabor y calidad.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">Cre\u00e6rte<\/a> compartimos el jingle de los a\u00f1os 60 que hoy volvemos a escuchar en televisi\u00f3n.<\/p>\n<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/162098266&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" height=\"100\" width=\"100%\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/RW7-TxE3TLk?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como bien sab\u00e9is, un jingle es una melod\u00eda cantada que se usa para acompa\u00f1ar el anuncio de publicidad, tanto en radio como en televisi\u00f3n. Se destaca por ser de corta duraci\u00f3n y f\u00e1cil de recordar, de modo que se queda grabado en la memoria de quien lo escucha. Es una estrategia de marketing muy acertada y eficaz, a la vez&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,340],"tags":[1191,342,127,1185,341],"class_list":["post-15072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-en-radio","tag-comunicacion","tag-jingle","tag-marca","tag-noticias","tag-radio","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quiero Danone, dame Danone - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/quiero-d\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quiero Danone, dame Danone - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Como bien sab\u00e9is, un jingle es una melod\u00eda cantada que se usa para acompa\u00f1ar el anuncio de publicidad, tanto en radio como en televisi\u00f3n. Se destaca por ser de corta duraci\u00f3n y f\u00e1cil de recordar, de modo que se queda grabado en la memoria de quien lo escucha. 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