{"id":15297,"date":"2014-09-01T13:53:12","date_gmt":"2014-09-01T12:53:12","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=15297"},"modified":"2014-09-01T14:00:07","modified_gmt":"2014-09-01T13:00:07","slug":"el-poder-del-color-pilot","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-poder-del-color-pilot\/","title":{"rendered":"El poder del color, Pilot"},"content":{"rendered":"<p>A finales de agosto nos ha sorprendido la \u00faltima campa\u00f1a de <a href=\"http:\/\/www.pilot-es.es\" target=\"_blank\">Pilot <\/a>en televisi\u00f3n. Una pieza muy sencilla, pero que capta la atenci\u00f3n del target al instante, ya que le hace part\u00edcipe al obligarle a pensar, incluso sin quererlo. La asociaci\u00f3n de colores con marcas o personajes muy conocidos es la base del spot.<\/p>\n<p>Una campa\u00f1a multicanal compuesta tambi\u00e9n de carteles, expositores y blisters que buscan modificar el posicionamiento y estilo gr\u00e1fico de la marca de bol\u00edgrafos. La agencia <a href=\"http:\/\/www.sorensen.es\/es\/v\" target=\"_blank\">Sorensen<\/a> ha sido la encargada de la realizaci\u00f3n de los materiales para el punto de venta.<\/p>\n<p>En <a href=\"http:\/\/creaerte.com\" target=\"_blank\">Cre\u00e6rte<\/a> os presentamos el nuevo Pilot SuperGrip, que viene con un <a href=\"http:\/\/elpoderdelcolor.es\" target=\"_blank\">viaje a la India<\/a> debajo del brazo.<\/p>\n<p>Piensa en lo que quieras&#8230; y empieza a crear.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/5ueCSG282_Y?feature=player_detailpage\" height=\"360\" width=\"615\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A finales de agosto nos ha sorprendido la \u00faltima campa\u00f1a de Pilot en televisi\u00f3n. Una pieza muy sencilla, pero que capta la atenci\u00f3n del target al instante, ya que le hace part\u00edcipe al obligarle a pensar, incluso sin quererlo. La asociaci\u00f3n de colores con marcas o personajes muy conocidos es la base del spot. Una campa\u00f1a multicanal compuesta tambi\u00e9n de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[327,82,1189,127,389,6],"class_list":["post-15297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-color","tag-creatividad","tag-diseno","tag-marca","tag-pregnancia","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El poder del color, Pilot - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-poder-del-color-pilot\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El poder del color, Pilot - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A finales de agosto nos ha sorprendido la \u00faltima campa\u00f1a de Pilot en televisi\u00f3n. Una pieza muy sencilla, pero que capta la atenci\u00f3n del target al instante, ya que le hace part\u00edcipe al obligarle a pensar, incluso sin quererlo. La asociaci\u00f3n de colores con marcas o personajes muy conocidos es la base del spot. 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