{"id":15996,"date":"2014-11-24T17:38:12","date_gmt":"2014-11-24T16:38:12","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=15996"},"modified":"2014-11-24T18:34:55","modified_gmt":"2014-11-24T17:34:55","slug":"sainsburys-recrea-la-tregua-navidena-de-1914","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/sainsburys-recrea-la-tregua-navidena-de-1914\/","title":{"rendered":"Sainsbury&#8217;s recrea la tregua navide\u00f1a de 1914"},"content":{"rendered":"<p>La cadena de supermercados <a href=\"http:\/\/www.sainsburys.co.uk\/sol\/index.jsp\" target=\"_blank\">Sainsbury&#8217;s<\/a> ha subido al Olimpo de la publicidad emocional, que cada lunes promocionamos en <a href=\"http:\/\/creaerte.com\" target=\"_blank\">Creaerte<\/a>, con una campa\u00f1a de Navidad que refleja la tregua que el 25 de diciembre de 1914, hace un siglo, ingleses y alemanes se dieron en plena I Guerra Mundial.<\/p>\n<p>Se trata de un trabajo de <a href=\"http:\/\/amvbbdo.com\" target=\"_blank\">AMV BBDO<\/a> que lleva por lema \u00abLas Navidades son para compartir\u00bb y para el que se ha contado con la colaboraci\u00f3n de la <a href=\"http:\/\/www.britishlegion.org.uk\" target=\"_blank\">British Royal Legion<\/a>, una entidad sin \u00e1nimo de lucro que tiene por objeto apoyar a los veteranos de guerra ingleses y a sus familiares. Adem\u00e1s, la cadena de supermercados ha puesto durante estos meses a la venta la tableta de chocolate que aparece en el anuncio y cuyos beneficios ir\u00e1n destinados a esta organizaci\u00f3n.<\/p>\n<p>Catalogada ya por muchos como la mejor campa\u00f1a del a\u00f1o en todo el mundo, el spot que nos ocupa sirve para prestigiar una labor, la publicitaria, que informa, recuerda y conmueve, adem\u00e1s de satisfacer sus cometidos meramente mercantiles.<\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/NWF2JBb1bvM?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de supermercados Sainsbury&#8217;s ha subido al Olimpo de la publicidad emocional, que cada lunes promocionamos en Creaerte, con una campa\u00f1a de Navidad que refleja la tregua que el 25 de diciembre de 1914, hace un siglo, ingleses y alemanes se dieron en plena I Guerra Mundial. Se trata de un trabajo de AMV BBDO que lleva por lema&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,38,10,322,153],"tags":[140,1191,1189,339,1187,1185,6,27],"class_list":["post-15996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-marketing","category-noticias","category-publicidad-emocional","category-viral","tag-anuncio","tag-comunicacion","tag-diseno","tag-emocional","tag-marketing","tag-noticias","tag-publicidad","tag-video","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sainsbury&#039;s recrea la tregua navide\u00f1a de 1914 - creaerte.com<\/title>\n<meta name=\"description\" content=\"La cadena de supermercados Sainsbury&#039;s ha subido al Olimpo de la publicidad emocional con una campa\u00f1a de Navidad que refleja la tregua de 1914, en Cre\u00e6rte\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/sainsburys-recrea-la-tregua-navidena-de-1914\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sainsbury&#039;s recrea la tregua navide\u00f1a de 1914 - 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