{"id":16163,"date":"2014-12-22T10:05:45","date_gmt":"2014-12-22T09:05:45","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16163"},"modified":"2014-12-22T10:05:54","modified_gmt":"2014-12-22T09:05:54","slug":"ikea-la-otra-carta","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/","title":{"rendered":"Ikea, la otra carta"},"content":{"rendered":"<p><a href=\"http:\/\/www.ikea.com\/es\/es\/preindex.html\" target=\"_blank\">Ikea<\/a> ha vuelto a dar en la diana con el segundo spot de su camapa\u00f1a &#8216;La Navidad nos desamuebla la cabeza. Nada como el hogar para volv\u00e9rnosla a amueblar&#8217;. En este caso, la nueva pieza, que lleva por t\u00edtulo &#8216;La otra carta&#8217;, tiene unos derroteros m\u00e1s sensibles, ideales para abrir en <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\">Cre\u00e6rte<\/a> esta semana navide\u00f1a con la tem\u00e1tica de publicidad emocional.<\/p>\n<p>Bajo el formato de experimento sociol\u00f3gico infantil, para la realizaci\u00f3n del anuncio se  cont\u00f3 con ni\u00f1os de edades comprendidas entre los cuatro y los nueve a\u00f1os, as\u00ed como con sus familias reales.<\/p>\n<p><a href=\"http:\/\/www.mccann.es\/empresas\/erickson.php\" target=\"_blank\">McCann<\/a> ha sido la agencia encargada de poner el sello a un spot que ya supera los cuatro millones de reproducciones en internet y que est\u00e1 causando gran admiraci\u00f3n por su efectividad.<\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/5egLxg_7mg0?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea ha vuelto a dar en la diana con el segundo spot de su camapa\u00f1a &#8216;La Navidad nos desamuebla la cabeza. Nada como el hogar para volv\u00e9rnosla a amueblar&#8217;. En este caso, la nueva pieza, que lleva por t\u00edtulo &#8216;La otra carta&#8217;, tiene unos derroteros m\u00e1s sensibles, ideales para abrir en Cre\u00e6rte esta semana navide\u00f1a con la tem\u00e1tica de publicidad&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557,153],"tags":[580,590,1185,27],"class_list":["post-16163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","category-viral","tag-ikea","tag-la-otra-carta","tag-noticias","tag-video","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea, la otra carta - creaerte.com<\/title>\n<meta name=\"description\" content=\"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot &#039;La otra carta&#039; cuenta ya con m\u00e1s de cuatro millones de visitas en internet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea, la otra carta - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot &#039;La otra carta&#039; cuenta ya con m\u00e1s de cuatro millones de visitas en internet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-22T09:05:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-22T09:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Ikea, la otra carta\",\"datePublished\":\"2014-12-22T09:05:45+00:00\",\"dateModified\":\"2014-12-22T09:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\"},\"wordCount\":141,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg\",\"keywords\":[\"Ikea\",\"La otra carta\",\"Noticias\",\"video\"],\"articleSection\":[\"Noticias\",\"Publicidad\",\"viral\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\",\"name\":\"Ikea, la otra carta - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg\",\"datePublished\":\"2014-12-22T09:05:45+00:00\",\"dateModified\":\"2014-12-22T09:05:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"description\":\"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot 'La otra carta' cuenta ya con m\u00e1s de cuatro millones de visitas en internet\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg\",\"width\":650,\"height\":353,\"caption\":\"Ikea, Navidad 2014\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ikea, la otra carta - creaerte.com","description":"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot 'La otra carta' cuenta ya con m\u00e1s de cuatro millones de visitas en internet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/","og_locale":"es_ES","og_type":"article","og_title":"Ikea, la otra carta - creaerte.com","og_description":"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot 'La otra carta' cuenta ya con m\u00e1s de cuatro millones de visitas en internet","og_url":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2014-12-22T09:05:45+00:00","article_modified_time":"2014-12-22T09:05:54+00:00","og_image":[{"width":650,"height":353,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Ikea, la otra carta","datePublished":"2014-12-22T09:05:45+00:00","dateModified":"2014-12-22T09:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/"},"wordCount":141,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg","keywords":["Ikea","La otra carta","Noticias","video"],"articleSection":["Noticias","Publicidad","viral"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/","url":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/","name":"Ikea, la otra carta - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg","datePublished":"2014-12-22T09:05:45+00:00","dateModified":"2014-12-22T09:05:54+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"description":"Ikea contin\u00faa con el \u00e9xito de su campa\u00f1a publicitaria de Navidad. El Spot 'La otra carta' cuenta ya con m\u00e1s de cuatro millones de visitas en internet","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/ikea-la-otra-carta\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2014\/12\/Captura_de_pantalla_2014-12-22_a_las_09.jpg","width":650,"height":353,"caption":"Ikea, Navidad 2014"},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/16163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=16163"}],"version-history":[{"count":0,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/16163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/16164"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=16163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=16163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=16163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}