{"id":16237,"date":"2015-01-12T13:09:48","date_gmt":"2015-01-12T12:09:48","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16237"},"modified":"2015-01-12T13:09:48","modified_gmt":"2015-01-12T12:09:48","slug":"cesar-love-back","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/cesar-love-back\/","title":{"rendered":"Cesar, \u00ablove them back\u00bb"},"content":{"rendered":"<p>Estrenamos semana con la tem\u00e1tica de publicidad emocional y lo hacemos con un emotivo anuncio de la marca de comida para perros peque\u00f1os <a href=\"http:\/\/www.cesar.com\/\" target=\"_blank\">Cesar<\/a>, ideado por la agencia <a href=\"http:\/\/amvbbdo.com\/\" target=\"_blank\">Abbott Mead Vickers BBDO<\/a>.<\/p>\n<p>En este caso, el gran grupo de alimentaci\u00f3n <a href=\"http:\/\/www.mars.es\/spain\/es\/\" target=\"_blank\">Mars<\/a> opt\u00f3 en su trama narrativa por la relaci\u00f3n de amistad y complicidad entre un perro y un humano, hasta el punto de despertar sentimientos y crear empat\u00eda. Todo ello con el lema \u00abLove them back\u00bb. <\/p>\n<p>Como hemos comprobado en <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\">Cre\u00e6rte<\/a>, la marca perteneciente a este gran grupo de empresas se caracteriza por una poderosa inversi\u00f3n publicitaria con ejemplos como el que nos ocupa, en el que prima la complicidad que los due\u00f1os sienten hacia sus mascotas y viceversa.  <\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"\/\/www.youtube.com\/embed\/yu9sWjnJFHU?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estrenamos semana con la tem\u00e1tica de publicidad emocional y lo hacemos con un emotivo anuncio de la marca de comida para perros peque\u00f1os Cesar, ideado por la agencia Abbott Mead Vickers BBDO. En este caso, el gran grupo de alimentaci\u00f3n Mars opt\u00f3 en su trama narrativa por la relaci\u00f3n de amistad y complicidad entre un perro y un humano, hasta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557],"tags":[621,623,622,1185,453],"class_list":["post-16237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","tag-cesar","tag-love-them-back","tag-mars","tag-noticias","tag-perros","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cesar, &quot;love them back&quot; - creaerte.com<\/title>\n<meta name=\"description\" content=\"La agencia BBDO desarroll\u00f3 para la marca de comida para perros Cesar un emotivo anuncio con el lema &#039;Love them back&#039;, que despierta empat\u00eda y emociones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/cesar-love-back\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cesar, &quot;love them back&quot; - 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