{"id":16263,"date":"2015-01-15T13:55:37","date_gmt":"2015-01-15T12:55:37","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16263"},"modified":"2015-01-15T16:48:39","modified_gmt":"2015-01-15T15:48:39","slug":"tussam-reivindica-el-autobus-urbano","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/tussam-reivindica-el-autobus-urbano\/","title":{"rendered":"Tussam reivindica el autob\u00fas urbano"},"content":{"rendered":"<p>Acostumbrada a exhibir publicidad exterior con im\u00e1genes de gran formato, <a href=\"http:\/\/www.tussam.es\/\" target=\"_blank\">Tussam<\/a>, la compa\u00f1\u00eda de transportes urbanos de Sevilla, se plante\u00f3 el pasado a\u00f1o una campa\u00f1a diferente y alejada del modus operandi habitual. <\/p>\n<p>La estrategia, ideada por la agencia <a href=\"http:\/\/ohcreaciones.com\/\" target=\"_blank\">Oh! Creaciones<\/a>, consisti\u00f3 en una l\u00ednea de comunicaci\u00f3n sencilla, basada \u00fanicamente en el texto y no exenta de humor. Todo ello para reivindicar este tipo de transporte en detrimento de otros.<\/p>\n<p>En <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\">Cre\u00e6rte<\/a> consideramos que, en muchas ocasiones, lo aparentemente sencillo es lo m\u00e1s eficaz, teniendo en cuenta, no obstante, que en todos los casos hay que recurrir a la creatividad para lograr el objetivo.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/01\/huge_2014101701-para-web-466095-2_converted-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/01\/huge_2014101701-para-web-466095-2_converted-1.jpg\" alt=\"Autob\u00fas Tussam\" width=\"615\" height=\"824\" class=\"alignnone size-full wp-image-16264\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/01\/huge_2014101701-para-web-466095-2_converted-1.jpg 615w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/01\/huge_2014101701-para-web-466095-2_converted-1-287x384.jpg 287w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acostumbrada a exhibir publicidad exterior con im\u00e1genes de gran formato, Tussam, la compa\u00f1\u00eda de transportes urbanos de Sevilla, se plante\u00f3 el pasado a\u00f1o una campa\u00f1a diferente y alejada del modus operandi habitual. La estrategia, ideada por la agencia Oh! Creaciones, consisti\u00f3 en una l\u00ednea de comunicaci\u00f3n sencilla, basada \u00fanicamente en el texto y no exenta de humor. Todo ello para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,179],"tags":[1185,1194,629],"class_list":["post-16263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-exterior","tag-noticias","tag-publicidad-exterior","tag-tussam","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tussam reivindica el autob\u00fas urbano - creaerte.com<\/title>\n<meta name=\"description\" content=\"Tussam, la compa\u00f1\u00eda de transporte urbano de Sevilla, exhibi\u00f3 en 2014 una original campa\u00f1a basada en una l\u00ednea de comunicaci\u00f3n tan sencilla como eficaz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/tussam-reivindica-el-autobus-urbano\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tussam reivindica el autob\u00fas urbano - 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