{"id":16386,"date":"2015-02-05T13:11:02","date_gmt":"2015-02-05T12:11:02","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16386"},"modified":"2015-02-05T13:15:24","modified_gmt":"2015-02-05T12:15:24","slug":"la-percepcion-visual-herramienta-publicitaria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/","title":{"rendered":"La percepci\u00f3n visual, herramienta publicitaria"},"content":{"rendered":"<p>La percepci\u00f3n visual es un recurso muy extendido en el arte publicitario. Hoy en <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\">Cre\u00e6rte<\/a> hemos seleccionado un par de anuncios promocionales  en los que percibimos alg\u00fan elemento que en realidad no existe, como puede ser el movimiento de una imagen fija.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/02\/426_converted.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/02\/426_converted.jpg\" alt=\"Movimiento\" width=\"615\" height=\"410\" class=\"alignnone size-full wp-image-16389\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/02\/426_converted.jpg 615w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/02\/426_converted-384x256.jpg 384w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n<p>No son pocos los anunciantes que, utilizando el factor psicol\u00f3gico del dinamismo, anuncian sus productos en soportes en los que, a priori, no se podr\u00eda dar esa posibilidad.<\/p>\n<p>El de la percepci\u00f3n visual es un campo complejo, pues en \u00e9l intervienen factores como la psicolog\u00eda, la ciencia cognitiva, la neurociencia o la biolog\u00eda molecular, entre otros. Sin ser docto en estas materias, el creativo puede profundizar en ellas para generar un mensaje sorprendente que pueda captar la atenci\u00f3n del p\u00fablico objetivo.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/02\/190_converted.jpg\"><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/02\/190_converted.jpg\" alt=\"Movimiento\" width=\"615\" height=\"460\" class=\"alignnone size-full wp-image-16387\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La percepci\u00f3n visual es un recurso muy extendido en el arte publicitario. Hoy en Cre\u00e6rte hemos seleccionado un par de anuncios promocionales en los que percibimos alg\u00fan elemento que en realidad no existe, como puede ser el movimiento de una imagen fija. No son pocos los anunciantes que, utilizando el factor psicol\u00f3gico del dinamismo, anuncian sus productos en soportes en&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557],"tags":[1185,668,6],"class_list":["post-16386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","tag-noticias","tag-percepcion-visual","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La percepci\u00f3n visual, herramienta publicitaria - creaerte.com<\/title>\n<meta name=\"description\" content=\"La percepci\u00f3n visual es un recurso muy extendido en publicidad que se nutre de los campos de la psicolog\u00eda, la neurociencia o la biolog\u00eda molecular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La percepci\u00f3n visual, herramienta publicitaria - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La percepci\u00f3n visual es un recurso muy extendido en publicidad que se nutre de los campos de la psicolog\u00eda, la neurociencia o la biolog\u00eda molecular.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-05T12:11:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-05T12:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/02\/190_converted.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La percepci\u00f3n visual, herramienta publicitaria\",\"datePublished\":\"2015-02-05T12:11:02+00:00\",\"dateModified\":\"2015-02-05T12:15:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\"},\"wordCount\":139,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/02\/190_converted.jpg\",\"keywords\":[\"Noticias\",\"Percepci\u00f3n visual\",\"publicidad\"],\"articleSection\":[\"Noticias\",\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/la-percepcion-visual-herramienta-publicitaria\/\",\"name\":\"La percepci\u00f3n visual, herramienta publicitaria - 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