{"id":16395,"date":"2015-02-06T08:32:35","date_gmt":"2015-02-06T07:32:35","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16395"},"modified":"2015-02-06T08:32:35","modified_gmt":"2015-02-06T07:32:35","slug":"maneras-tontas-de-morir","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/maneras-tontas-de-morir\/","title":{"rendered":"Maneras tontas de morir"},"content":{"rendered":"<p>Pegadiza, mel\u00f3dica e incluso adictiva. As\u00ed es &#8216;Dumb ways to die&#8217; (maneras tontas de morir), la canci\u00f3n que <a href=\"http:\/\/mccann.com\/\" target=\"_blank\">McCann Erikson<\/a> utiliz\u00f3 hace algo m\u00e1s de un par de a\u00f1os para la campa\u00f1a de seguridad ferroviaria de <a href=\"http:\/\/www.metrotrains.com.au\/\" target=\"_blank\">Metro Trains Melbourne<\/a>, aunque finalmente su repercusi\u00f3n traspas\u00f3 fronteras hasta convertirse en uno de los anuncios m\u00e1s premiados de la historia.<\/p>\n<p>A diferencia de otro tipo de v\u00eddeos virales que caen en el olvido, se trata de una pieza que pide a gritos m\u00e1s de un visionado, por lo que en <a href=\"http:\/\/creaerte.com\/\" target=\"_blank\">Cre\u00e6rte<\/a> hemos optado por compartirla para llenar de m\u00fasica este viernes de publicidad.<\/p>\n<p>La canci\u00f3n fue escrita por John Mescall, con m\u00fasica y producci\u00f3n de Ollie McGill (l\u00edder de la banda australiana <a href=\"http:\/\/thecatempire.com\/\" target=\"_blank\">The Cat Empire<\/a>) y est\u00e1 interpretada por Emily Lubitz.<\/p>\n<p><iframe width=\"615\" height=\"510\" src=\"https:\/\/www.youtube.com\/embed\/IJNR2EpS0jw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Aqu\u00ed pod\u00e9is escuchar la canci\u00f3n:<\/p>\n<p><iframe width=\"100%\" height=\"150\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/67357033&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pegadiza, mel\u00f3dica e incluso adictiva. As\u00ed es &#8216;Dumb ways to die&#8217; (maneras tontas de morir), la canci\u00f3n que McCann Erikson utiliz\u00f3 hace algo m\u00e1s de un par de a\u00f1os para la campa\u00f1a de seguridad ferroviaria de Metro Trains Melbourne, aunque finalmente su repercusi\u00f3n traspas\u00f3 fronteras hasta convertirse en uno de los anuncios m\u00e1s premiados de la historia. A diferencia de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,153],"tags":[670,669,671,1185],"class_list":["post-16395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-viral","tag-dumb-ways-to-die","tag-maneras-tontas-de-morir","tag-metro-trains-melbourne","tag-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maneras tontas de morir - creaerte.com<\/title>\n<meta name=\"description\" content=\"La agencia McCann Erikson configur\u00f3 para Metro Trains Melbourne uno de los anuncios m\u00e1s exitosos, con su canci\u00f3n &#039;Dumb ways to die&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/maneras-tontas-de-morir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maneras tontas de morir - 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