{"id":16522,"date":"2015-02-26T11:24:17","date_gmt":"2015-02-26T10:24:17","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16522"},"modified":"2015-02-26T11:24:17","modified_gmt":"2015-02-26T10:24:17","slug":"una-verde-una-marron-nuevo-packaging-de-carlsberg","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/una-verde-una-marron-nuevo-packaging-de-carlsberg\/","title":{"rendered":"\u00bfUna verde? \u00bfUna marr\u00f3n? Nuevo packaging de Carlsberg"},"content":{"rendered":"

En Creaerte <\/a>valoramos y mucho el cuidado del medio ambiente<\/strong>, por lo que nuestro primer paso es aplaudir el posible giro est\u00e9tico de Carlsberg<\/a>, que est\u00e1 desarrollando un nuevo packaging para su cerveza. Ahora, en vez del vidrio verde, podr\u00edan estar recubiertas de fibra de madera y pulpa de papel. Tacto y est\u00e9tica similar al material del que est\u00e1n hechos los cartones de huevo, vaya.<\/p>\n

El segundo paso es recelar un poco de esta idea. \u00bfQui\u00e9n no ha ido a su bar favorito y ha pedido a su camarero de confianza \u201cuna verde<\/strong>\u201d esperando una Carlsberg<\/strong>? Es dif\u00edcil que asocien un color a tu marca, fruto sin duda de buenas y largas campa\u00f1as publicitarias. \u00bfRenunciar a eso? A ver qui\u00e9n pide ahora \u201cuna marr\u00f3n<\/strong>\u201d.<\/p>\n

Sea como sea, el material biodegradable<\/strong> es s\u00edntoma de buen hacer y digno de admirar y si el producto es bueno, lo seguir\u00e1 siendo lo envuelvan como lo envuelvan. S\u00f3lo queda esperar y ver si siguen adelante con la idea, para lo que les deseamos mucha suerte.<\/p>\n

\"Carlsberg1_converted\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En Creaerte valoramos y mucho el cuidado del medio ambiente, por lo que nuestro primer paso es aplaudir el posible giro est\u00e9tico de Carlsberg, que est\u00e1 desarrollando un nuevo packaging para su cerveza. Ahora, en vez del vidrio verde, podr\u00edan estar recubiertas de fibra de madera y pulpa de papel. Tacto y est\u00e9tica similar al material del que est\u00e1n hechos…<\/p>\n","protected":false},"author":1,"featured_media":16524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,94],"tags":[714,713,273,1185,1192,116,715],"class_list":["post-16522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-packaging","tag-biodegradable","tag-carlsberg","tag-medio-ambiente","tag-noticias","tag-packaging","tag-papel","tag-vidrio","has_thumb"],"yoast_head":"\n\u00bfUna verde? \u00bfUna marr\u00f3n? 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