{"id":16578,"date":"2015-03-11T12:29:32","date_gmt":"2015-03-11T11:29:32","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16578"},"modified":"2015-03-11T12:29:32","modified_gmt":"2015-03-11T11:29:32","slug":"como-aprovechar-el-potencial-de-una-marca","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/como-aprovechar-el-potencial-de-una-marca\/","title":{"rendered":"\u00bfC\u00f3mo aprovechar el potencial de una marca?"},"content":{"rendered":"<p>El ciclo vital de una <strong>marca<\/strong> tiene mucho recorrido y nunca es tarde para sacar partido a sus <strong>posibilidades<\/strong>, hasta el punto de elevarlas al m\u00e1ximo exponente. Hoy, en la secci\u00f3n de <strong>cosecha propia<\/strong>, recordamos lo que hicimos en <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\"><strong>Cre\u00e6rte<\/strong><\/a> para la empresa <strong>Water &#038; Comfort<\/strong>. En este caso, partimos de un logo ya creado para adaptar un manual de uso que potenciase la imagen de la compa\u00f1\u00eda extreme\u00f1a.<\/p>\n<p>Nuestro trabajo consisti\u00f3 en la explicaci\u00f3n al detalle del sistema de <strong>identificaci\u00f3n visual<\/strong> en sus diversas aplicaciones, a la vez que adaptamos nuevos elementos de <strong>comunicaci\u00f3n<\/strong>, como es el caso de tarjetas de visita o el dise\u00f1o de imagen de un veh\u00edculo, entre otras cosas.<\/p>\n<p>Hemos de tener en cuenta que, en el mundo de la <strong>identidad corporativa<\/strong>, no hay que dejar nada a la improvisaci\u00f3n, pues un error en los usos de cualquier aplicaci\u00f3n o soporte afecta negativamente a la identidad global. Por ello, desde nuestra agencia abogamos por la confecci\u00f3n de este tipo de manuales corporativos y por el cumplimiento de las normas que los rigen.<\/p>\n<p><a href=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/03\/Logotipo_RGB_converted_converted.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2015\/03\/Logotipo_RGB_converted_converted.jpg\" alt=\"Water &amp; Comfort\" width=\"615\" height=\"273\" class=\"alignnone size-full wp-image-16581\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/03\/Logotipo_RGB_converted_converted.jpg 615w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/03\/Logotipo_RGB_converted_converted-384x170.jpg 384w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ciclo vital de una marca tiene mucho recorrido y nunca es tarde para sacar partido a sus posibilidades, hasta el punto de elevarlas al m\u00e1ximo exponente. Hoy, en la secci\u00f3n de cosecha propia, recordamos lo que hicimos en Cre\u00e6rte para la empresa Water &#038; Comfort. En este caso, partimos de un logo ya creado para adaptar un manual de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319],"tags":[81,268,754,755],"class_list":["post-16578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosecha-propia","tag-identidad-corporativa","tag-imagen-corporativa","tag-potenciar-marca","tag-water-comfort","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Potencial marca<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo aprovechar el potencial de una Marca?. 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