{"id":1674,"date":"2011-05-06T08:15:27","date_gmt":"2011-05-06T07:15:27","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=1674"},"modified":"2011-05-06T08:15:27","modified_gmt":"2011-05-06T07:15:27","slug":"%c2%bfque-10-cualidades-debe-reunir-una-gran-marca","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/%c2%bfque-10-cualidades-debe-reunir-una-gran-marca\/","title":{"rendered":"\u00bfQu\u00e9 10 cualidades debe reunir una gran marca?"},"content":{"rendered":"<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\">\u00bfQu\u00e9 convierte a Coca-Cola, McDonald\u2019s, Toyota, Google o Apple en\u00a0<strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">grandes marcas<\/strong>? \u00bfQu\u00e9 las ha catapultado a los primeros puestos de sus respectivos sectores de actividad? \u00bfC\u00f3mo han logrado conquistar a clientes procedentes de todos los rincones del planeta? Dar respuesta a cada una de estas preguntas es dif\u00edcil puesto que cada marca escribe su propia \u201chistoria de \u00e9xito\u201d. Aun as\u00ed, en casi todas las grandes marcas hay cualidades que se repiten. El portal\u00a0<em style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">Branding Strategy Insider<\/em> las enumera a continuaci\u00f3n:<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">1. Conocimiento<\/strong>. Sin esta cualidad, ninguna marca tiene posibilidades de prosperar. Ning\u00fan consumidor se plantear\u00e1 la compra de una marca, sino no la conoce.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">2. Relevancia<\/strong>. Una gran marca debe ser percibida como importante para la realizaci\u00f3n de las esperanzas, deseos y necesidades del consumidor.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">3. Diferencia<\/strong>. Para diferenciarse de sus competidoras, una gran marca debe ser \u00fanica en los aspectos que realmente importan al consumidor.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">4. Orientaci\u00f3n al consumidor<\/strong>. S\u00f3lo cuando la marca conoce bien a sus clientes y sus necesidades, puede generar grandes ventas y satisfacer plenamente al consumidor.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">5. Confianza<\/strong>. Para ganarse la confianza del consumidor, una marca debe ser honesta, aut\u00e9ntica y cumplir siempre sus promesas<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">6. Innovaci\u00f3n<\/strong>. Aunque la innovaci\u00f3n no es condici\u00f3n \u201csine qua non\u201d para el \u00e9xito de una marca, en un mercado tan competitivo como el actual, las grandes marcas est\u00e1n obligadas a anticiparse a las necesidades del consumidor y sorprenderle con constantes innovaciones.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">7. Simpat\u00eda<\/strong>. Una gran marca debe crear conexiones emocionales con el consumidor. Y para conseguirlo, est\u00e1 obligada a compartir valores con sus clientes, tener cualidades admirables y construir una imagen \u201csimp\u00e1tica\u201d de cara al gran p\u00fablico.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">8. Accesibilidad<\/strong>. Para generar ventas, las marcas deben ser f\u00e1ciles de encontrar y adquirir. Cuanto mayor sea la accesibilidad de la marca, mayor ser\u00e1 tambi\u00e9n su volumen de ventas.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">9. Popularidad<\/strong>. Aunque algunas marcas triunfan vanaglori\u00e1ndose de su exclusividad, en general las grandes marcas son tambi\u00e9n extremadamente populares. Todo el mundo las conoce y ha o\u00eddo hablar de ellas.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><strong style=\"outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;\">10. Valor<\/strong>. El precio de una marca debe estar en consonancia con los valores emocionales y funcionales que \u00e9sta brinda al cliente.<\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-bottom: 10px !important; margin-left: 0px; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: transparent; background-position: initial initial; background-repeat: initial initial; padding: 0px; border: 0px initial initial;\"><span style=\"color: #888888;\">Fuente: marketingdirecto.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 convierte a Coca-Cola, McDonald\u2019s, Toyota, Google o Apple en\u00a0grandes marcas? \u00bfQu\u00e9 las ha catapultado a los primeros puestos de sus respectivos sectores de actividad? \u00bfC\u00f3mo han logrado conquistar a clientes procedentes de todos los rincones del planeta? Dar respuesta a cada una de estas preguntas es dif\u00edcil puesto que cada marca escribe su propia \u201chistoria de \u00e9xito\u201d. Aun as\u00ed,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[55,36,1187],"class_list":["post-1674","post","type-post","status-publish","format-standard","hentry","category-noticias","tag-empresa","tag-marcas","tag-marketing","has_no_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 10 cualidades debe reunir una gran marca? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/\u00bfque-10-cualidades-debe-reunir-una-gran-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 10 cualidades debe reunir una gran marca? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 convierte a Coca-Cola, McDonald\u2019s, Toyota, Google o Apple en\u00a0grandes marcas? \u00bfQu\u00e9 las ha catapultado a los primeros puestos de sus respectivos sectores de actividad? \u00bfC\u00f3mo han logrado conquistar a clientes procedentes de todos los rincones del planeta? 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