{"id":16864,"date":"2015-04-27T12:50:43","date_gmt":"2015-04-27T11:50:43","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16864"},"modified":"2015-04-27T17:26:53","modified_gmt":"2015-04-27T16:26:53","slug":"livetrue-el-todo-o-nada-en-publicidad-emocional","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/livetrue-el-todo-o-nada-en-publicidad-emocional\/","title":{"rendered":"#LiveTrue, el todo o nada en publicidad emocional"},"content":{"rendered":"<p>Una apuesta al todo o nada. As\u00ed fue la arriesgada campa\u00f1a de <strong>Dewar\u00b4s<\/strong> para <strong>White  Label<\/strong> que hoy rescatamos en <a href=\"http:\/\/creaerte.com\/\" target=\"_blank\">Creaerte<\/a> para abrir la semana con la tem\u00e1tica de <strong>publicidad emocional<\/strong>. Se trata de uno de esos anuncios que, o aburren hasta la extenuidad o, por el contrario, consiguen una sinergia con el receptor. En esta casa somos m\u00e1s de la segunda opci\u00f3n, pues nos hemos dejado absorber por este spot hasta el punto de disfrutarlo con m\u00e1s de un visionado.<\/p>\n<p>Una banda sonora espectacular con m\u00fasica original de Hanan Townshend, una fotograf\u00eda cuidada al detalle y una voz en off con tintes filos\u00f3ficos conforman la receta de este anuncio de bebida alcoh\u00f3lica que no recurre a clich\u00e9s, de ah\u00ed el riesgo de la propuesta planteada.<\/p>\n<p>El \u00e9xito de la producci\u00f3n es notorio, pues el v\u00eddeo cuenta con casi un mill\u00f3n de reproducciones solo en el perfil oficial de la marca. Os dejamos con <strong>#LiveTrue<\/strong><\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2IT6F9FMhLY?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una apuesta al todo o nada. As\u00ed fue la arriesgada campa\u00f1a de Dewar\u00b4s para White Label que hoy rescatamos en Creaerte para abrir la semana con la tem\u00e1tica de publicidad emocional. Se trata de uno de esos anuncios que, o aburren hasta la extenuidad o, por el contrario, consiguen una sinergia con el receptor. En esta casa somos m\u00e1s de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[831,832],"class_list":["post-16864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-dewars","tag-white-label","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#LiveTrue, el todo o nada en publicidad emocional  - creaerte.com<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a #LiveTrue de Dewar\u00b4s hace un arriesgado planteamiento de publicidad emocional, con una espectacular banda sonora y fotograf\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/livetrue-el-todo-o-nada-en-publicidad-emocional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#LiveTrue, el todo o nada en publicidad emocional  - 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