{"id":16871,"date":"2015-04-28T11:52:14","date_gmt":"2015-04-28T10:52:14","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=16871"},"modified":"2015-04-28T13:05:32","modified_gmt":"2015-04-28T12:05:32","slug":"ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/","title":{"rendered":"Ikea y los colores primarios, la optimizaci\u00f3n del soporte publicitario"},"content":{"rendered":"<p>Un soporte en formato de valla publicitaria, los tres colores primarios, tres mensajes y creatividad, mucha creatividad. Es lo que necesit\u00f3 la agencia alemana <strong>Thjnk<\/strong> para hacer llegar el mensaje de su cliente, <strong>Ikea<\/strong>, en una original acci\u00f3n de marketing exterior desarrollada el pasado a\u00f1o 2014.<\/p>\n<p>Dependiendo de la luz que iluminase el panel, el texto legible era diferente para cada uno de los colores. Se trata de una ingeniosa idea para aprovechar un espacio limitado.<\/p>\n<p>En <strong><a href=\"http:\/\/creaerte.com\/\" target=\"_blank\">Creaerte<\/a><\/strong> damos valor a\u00f1adido a una ingeniosa forma de publicitar la marca optimizando el soporte publicitario, teniendo en cuenta que \u00e9sta trabaja, precisamente, la forma de sacar el m\u00e1ximo partido a espacios peque\u00f1os.  Lejos de espectacularidades, os dejamos con el v\u00eddeo en el que se muestra el panel a pleno rendimiento. <\/p>\n<p><iframe width=\"615\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/DzmTv3DruQ4?feature=player_detailpage\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un soporte en formato de valla publicitaria, los tres colores primarios, tres mensajes y creatividad, mucha creatividad. Es lo que necesit\u00f3 la agencia alemana Thjnk para hacer llegar el mensaje de su cliente, Ikea, en una original acci\u00f3n de marketing exterior desarrollada el pasado a\u00f1o 2014. Dependiendo de la luz que iluminase el panel, el texto legible era diferente para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":16872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-16871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea y los colores primarios, la optimizaci\u00f3n del soporte publicitario - creaerte.com<\/title>\n<meta name=\"description\" content=\"Con la utilizaci\u00f3n de los colores primarios, Ikea sac\u00f3 el m\u00e1ximo rendimiento a un panel publicitario de publicidad exterior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea y los colores primarios, la optimizaci\u00f3n del soporte publicitario - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Con la utilizaci\u00f3n de los colores primarios, Ikea sac\u00f3 el m\u00e1ximo rendimiento a un panel publicitario de publicidad exterior.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-28T10:52:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-28T12:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/04\/Captura_de_pantalla_2015-04-28_a_las_12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Ikea y los colores primarios, la optimizaci\u00f3n del soporte publicitario\",\"datePublished\":\"2015-04-28T10:52:14+00:00\",\"dateModified\":\"2015-04-28T12:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\"},\"wordCount\":144,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2015\/04\/Captura_de_pantalla_2015-04-28_a_las_12.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/ikea-y-los-colores-primarios-la-optimizacion-del-soporte-publicitario\/\",\"name\":\"Ikea y los colores primarios, la optimizaci\u00f3n del soporte publicitario - 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