{"id":17296,"date":"2015-07-07T09:07:41","date_gmt":"2015-07-07T08:07:41","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=17296"},"modified":"2015-08-21T09:26:53","modified_gmt":"2015-08-21T08:26:53","slug":"el-plumero-de-loterias-la-enesima-sonrisa","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-plumero-de-loterias-la-enesima-sonrisa\/","title":{"rendered":"&#8216;El Plumero&#8217; de Loter\u00edas, la en\u00e9sima sonrisa"},"content":{"rendered":"<p>Si hay una instituci\u00f3n que no pasa desapercibida en lo que a publicidad se refiere, esta es <strong>Loter\u00edas y Apuestas del Estado<\/strong>. Ya sea en versi\u00f3n audiovisual, en prensa escrita o en formato de cu\u00f1a radiof\u00f3nica, los trabajos promocionales que exhibe al p\u00fablico de masas siempre llaman la atenci\u00f3n.<\/p>\n<p>La publicidad en radio es uno de los principales baluartes de toda campa\u00f1a publicitaria, hasta el punto de que no hay un gran dise\u00f1o de plan de medios sin su correspondiente espacio para la <strong>radio<\/strong>. En otras muchas ocasiones, adem\u00e1s, este canal es el \u00fanico para hacer llegar el mensaje.<\/p>\n<p>En <strong><a href=\"http:\/\/creaerte.com\/\" target=\"_blank\">Creaerte<\/a><\/strong> somos amante del mundo de las ondas, por lo que hoy os traemos una de las mejores cu\u00f1as se han hecho en Espa\u00f1a en los \u00faltimos a\u00f1os. \u2018El Plumero\u2019, de <strong>McCann Erickson<\/strong> para Loter\u00edas y Apuestas del Estado, es uno de esos casos que no quedan en el olvido. Una simp\u00e1tica cu\u00f1a radiof\u00f3nica de esas con capacidad para sacar la en\u00e9sima sonrisa.<\/p>\n<p><iframe width=\"100%\" height=\"150\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/72762420&amp;color=ff5500\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si hay una instituci\u00f3n que no pasa desapercibida en lo que a publicidad se refiere, esta es Loter\u00edas y Apuestas del Estado. Ya sea en versi\u00f3n audiovisual, en prensa escrita o en formato de cu\u00f1a radiof\u00f3nica, los trabajos promocionales que exhibe al p\u00fablico de masas siempre llaman la atenci\u00f3n. La publicidad en radio es uno de los principales baluartes de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[893,1185],"class_list":["post-17296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-loterias-y-apuestas-del-estado","tag-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;El Plumero&#039; de Loter\u00edas, la en\u00e9sima sonrisa - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy rescatamos una cu\u00f1a radiof\u00f3nica de Loter\u00edas y Apuestas del Estado, una simp\u00e1tica pieza que por en\u00e9sima ocasi\u00f3n tiene la capacidad de despertar sonrisas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-plumero-de-loterias-la-enesima-sonrisa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;El Plumero&#039; de Loter\u00edas, la en\u00e9sima sonrisa - 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