{"id":17364,"date":"2015-07-16T12:44:14","date_gmt":"2015-07-16T11:44:14","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=17364"},"modified":"2015-08-21T09:24:42","modified_gmt":"2015-08-21T08:24:42","slug":"como-se-miden-las-audiencias-en-television","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/como-se-miden-las-audiencias-en-television\/","title":{"rendered":"\u00bfC\u00f3mo se miden las audiencias en televisi\u00f3n?"},"content":{"rendered":"<p>No son pocas las personas que se preguntan cu\u00e1l es el modus operandi que se emplea cada d\u00eda para medir los \u00edndices de <strong>audiencia<\/strong> en <strong>televisi\u00f3n<\/strong>. Hoy en <a href=\"http:\/\/creaerte.com\/\" target=\"_blank\"><strong>Creaerte<\/strong><\/a> nos hemos propuesto solventar la duda de un asunto que en absoluto es accesorio, pues el \u2018<strong>share<\/strong>\u2019 <strong>televisivo<\/strong> marca tendencias entre los consumidores y, por ende, dirige, a veces sin saberlo, el tipo de inserci\u00f3n publicitaria.<\/p>\n<p>En nuestro pa\u00eds, 4.625 familias representan el gusto televisivo del conjunto de los espa\u00f1oles, con la correspondiente tendencia publicitaria que pueda inducir en los anunciantes. La gesti\u00f3n de este servicio es privada, pues es la empresa <a href=\"http:\/\/www.kantarmedia.es\/\" target=\"_blank\"><strong>Kantar Media<\/strong><\/a> la que actualmente se encarga de este cometido.<\/p>\n<p>Aunque pueda parecer una cifra poco representativa, teniendo en cuenta que en Espa\u00f1a conviven m\u00e1s de <strong>46 millones de personas<\/strong>, lo cierto es que el <strong>margen de error<\/strong> se sit\u00faa entre el 1 y el 5%, tal y como afirman diferentes estudios estad\u00edsticos.<\/p>\n<p>Eso s\u00ed, el sistema tiene el h\u00e1ndicap de que las familias que cuentan con los aud\u00edmetros lo saben, por lo que <strong>psicol\u00f3gicamente<\/strong> podr\u00edan estar <strong>condicionadas<\/strong> a la hora de elegir sus preferencias. Pero eso ya es harina de otro costal\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No son pocas las personas que se preguntan cu\u00e1l es el modus operandi que se emplea cada d\u00eda para medir los \u00edndices de audiencia en televisi\u00f3n. Hoy en Creaerte nos hemos propuesto solventar la duda de un asunto que en absoluto es accesorio, pues el \u2018share\u2019 televisivo marca tendencias entre los consumidores y, por ende, dirige, a veces sin saberlo,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[906],"class_list":["post-17364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-audiencias-television","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo se miden las audiencias en televisi\u00f3n? - creaerte.com<\/title>\n<meta name=\"description\" content=\"En Creaerte os explicamos c\u00f3mo se miden las audiencias de televisi\u00f3n, con 4.625 aud\u00edmetros que representan los gustos de todos los telespectadores en Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/como-se-miden-las-audiencias-en-television\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo se miden las audiencias en televisi\u00f3n? 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