{"id":17446,"date":"2015-08-03T12:31:01","date_gmt":"2015-08-03T11:31:01","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=17446"},"modified":"2015-08-21T09:19:19","modified_gmt":"2015-08-21T08:19:19","slug":"consumo-y-neuromarketing-frente-al-libre-albedrio","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/consumo-y-neuromarketing-frente-al-libre-albedrio\/","title":{"rendered":"Consumo y neuromarketing frente al libre albedr\u00edo"},"content":{"rendered":"<p>La gran mayor\u00eda de las decisiones de compra de los consumidores y usuarios se basa en las <strong>emociones<\/strong>. Hoy arrancamos la semana en <strong><a href=\"http:\/\/creaerte.com\/\" target=\"_blank\">Creaerte<\/a><\/strong> hablando de <strong>neuromarketing<\/strong>, una especie de ingenier\u00eda de las emociones que se fraguan en el cerebro.<\/p>\n<p>En efecto, no solo se trata de intentar vender, sino de predecir el <strong>comportamiento<\/strong> mediante el estudio de t\u00e9cnicas causa-efecto relacionadas con diversas acciones de comunicaci\u00f3n y, sobre todo, <strong>estudios e investigaciones previas<\/strong>.<\/p>\n<p>En este sentido, al <strong>publicista<\/strong> no solo le basta con una <strong>creatividad<\/strong> innata o con un buen archivo documental, ya que su figura ha de tener tambi\u00e9n determinados par\u00e1metros del campo de la <strong>psicolog\u00eda social<\/strong>, as\u00ed como el conocimiento de la realidad y la actualidad. Como comunicador, el publicista no puede permanecer ajeno.<\/p>\n<p>La probabilidad de plantear un <strong>proyecto exitoso<\/strong> es directamente proporcional a la formaci\u00f3n y experiencia del <strong>equipo<\/strong> que lo elabora. Sobre la mesa, siempre, <strong>preguntas esenciales<\/strong> cuyas respuestas logren adelantarse a las <strong>conductas de los consumidores<\/strong>.<\/p>\n<p>Es por ello por lo que el <strong>posicionamiento ps\u00edquico<\/strong> de un producto o marca en la esfera social <strong>no ha de dejarse al libre albedr\u00edo<\/strong>, sino que ha de tener un estudio previo realizado por profesionales con el objetivo de explotar todo el potencial que encierra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La gran mayor\u00eda de las decisiones de compra de los consumidores y usuarios se basa en las emociones. Hoy arrancamos la semana en Creaerte hablando de neuromarketing, una especie de ingenier\u00eda de las emociones que se fraguan en el cerebro. En efecto, no solo se trata de intentar vender, sino de predecir el comportamiento mediante el estudio de t\u00e9cnicas causa-efecto&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumo y neuromarketing frente al libre albedr\u00edo - creaerte.com<\/title>\n<meta name=\"description\" content=\"El consumo est\u00e1 \u00edntimamente con el neuromarketing, por lo que es necesario que el posicionamiento ps\u00edquico de productos o marcas lo estudien profesionales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/consumo-y-neuromarketing-frente-al-libre-albedrio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumo y neuromarketing frente al libre albedr\u00edo - 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