{"id":17498,"date":"2015-08-13T00:16:59","date_gmt":"2015-08-12T23:16:59","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=17498"},"modified":"2015-08-21T09:35:19","modified_gmt":"2015-08-21T08:35:19","slug":"policia-la-influencia-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/policia-la-influencia-del-marketing-digital\/","title":{"rendered":"@policia, la influencia del marketing digital"},"content":{"rendered":"<p>\u201cCuando abr\u00ed la cuenta <strong>@policia<\/strong>, el jefe me miraba en plan: c\u00f3mo te aburres\u201d. En varias ocasiones hemos hablado en esta plataforma del cambio de paradigma en la comunicaci\u00f3n, que afecta de forma especial a empresas e instituciones. Ante tal situaci\u00f3n, las organizaciones se han visto en la obligaci\u00f3n de renovar sus <strong>pol\u00edticas comunicativas<\/strong>, en las que cobra cada vez m\u00e1s importancia la gesti\u00f3n de las <strong>redes sociales<\/strong> como forma de <strong>interacci\u00f3n<\/strong> con los usuarios y consumidores.<\/p>\n<p>Hoy en <a href=\"http:\/\/www.creaerte.com\/\" target=\"_blank\"><strong>Creaerte<\/strong><\/a> queremos destacar uno de los casos de \u00f3ptima gesti\u00f3n, como es la cuenta de <strong>Twitter<\/strong> del <strong>Cuerpo Nacional de Polic\u00eda<\/strong>. Su \u00e9xito es tal que, con un lenguaje cercano y cargado de iron\u00eda, est\u00e1 considerada como una de las <strong>cuentas m\u00e1s influyentes en todo el mundo<\/strong>. Pero, \u00bfqui\u00e9n est\u00e1 detr\u00e1s de ella? No es ni un funcionario, ni un polic\u00eda. Se trata de <strong>Carlos Fern\u00e1ndez Guerra<\/strong>, un consultor de comunicaci\u00f3n. De \u00e9l es la afirmaci\u00f3n que abre esta entrada, recogida de una de sus m\u00faltiples entrevistas en medios nacionales e internacionales. <\/p>\n<p>Nuestro post de hoy supone un claro ejemplo de que un dise\u00f1o realmente profesional de la comunicaci\u00f3n y una estrategia perfectamente definida son los ingredientes para lograr buenos resultados utilizando las herramientas del marketing digital. Todo lo dem\u00e1s son cantos de sirena\u2026<\/p>\n<p>Si no conoc\u00e9is la cuenta de la que os hablamos, os invitamos a que lo hag\u00e1is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCuando abr\u00ed la cuenta @policia, el jefe me miraba en plan: c\u00f3mo te aburres\u201d. En varias ocasiones hemos hablado en esta plataforma del cambio de paradigma en la comunicaci\u00f3n, que afecta de forma especial a empresas e instituciones. Ante tal situaci\u00f3n, las organizaciones se han visto en la obligaci\u00f3n de renovar sus pol\u00edticas comunicativas, en las que cobra cada vez&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,10],"tags":[926,869],"class_list":["post-17498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-noticias","tag-policia","tag-marketing-digital","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>@policia, la influencia del marketing digital - creaerte.com<\/title>\n<meta name=\"description\" content=\"En el post de hoy en Creaerte hablamos de la cuenta de Twitter @policia, una de las m\u00e1s influyentes de todo el mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/policia-la-influencia-del-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"@policia, la influencia del marketing digital - 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