{"id":17505,"date":"2015-08-14T10:11:58","date_gmt":"2015-08-14T09:11:58","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=17505"},"modified":"2016-01-19T18:02:55","modified_gmt":"2016-01-19T17:02:55","slug":"sexo-drogas-y-rock-blog","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/sexo-drogas-y-rock-blog\/","title":{"rendered":"Sexo, Drogas y Rock &#038; Blog"},"content":{"rendered":"<p>Hoy viernes en <a href=\"http:\/\/creaerte.com\/\" target=\"_blank\"><strong>Creaerte<\/strong><\/a> nos salimos por la tangente del gui\u00f3n establecido. Hablaremos de <strong>m\u00fasica<\/strong>, tambi\u00e9n de <strong>publicidad<\/strong>, pero lo haremos de una forma diferente.<\/p>\n<p>En esta jornada hemos querido recuperar una <a href=\"http:\/\/www.elmundo.es\/blogs\/elmundo\/rockandblog\/2012\/05\/22\/coldplay-y-el-decalogo-del-eterno.html\" target=\"_blank\">columna de opini\u00f3n<\/a> del periodista <strong>Quico Alsedo<\/strong>, del diario <strong>El Mundo<\/strong>. Data de 2012 y en ella se entremezclan, de una u otra forma, m\u00fasica y <strong>marketing<\/strong>.<\/p>\n<p>Se trata de una cr\u00edtica sobre el grupo <strong>Coldplay<\/strong>. Titulada <em>Sexo, Drogas y Rock &#038; Blog<\/em>, Alsedo hace afirmaciones del tipo \u201cser una estrella del pop tiene que ver con todo, excepto con la m\u00fasica\u201d.<\/p>\n<p>En su art\u00edculo, el periodista deja entrever que es el marketing y la puesta en escena, es decir, el envoltorio, el que hace al producto, ejemplificando la trayectoria del grupo como el de \u00abun eterno anuncio de colonia\u00bb.<\/p>\n<p>Exagerada o no, lo cierto es que esta cr\u00edtica nos tiende una mano para arrimar el ascua a nuestra sardina y sembrar debate en este foro, dedicado al mundo de la comunicaci\u00f3n en todas sus vertientes. \u00bfEs suficiente un buen envoltorio aunque el producto no sea de calidad para ganarse el favor de las masas? En Creaerte, como amantes del packaging, consideramos que lo vital es la sinergia de calidades entre envoltorio y producto. Si uno de los dos cojea, dif\u00edcilmente se podr\u00e1 adquirir el \u00e9xito.<\/p>\n<p>Os dejamos con uno de los mayores \u00e9xitos del Coldplay para que pod\u00e1is comprobar de primera si, en este caso, el producto es satisfactrio.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/1G4isv_Fylg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy viernes en Creaerte nos salimos por la tangente del gui\u00f3n establecido. Hablaremos de m\u00fasica, tambi\u00e9n de publicidad, pero lo haremos de una forma diferente. En esta jornada hemos querido recuperar una columna de opini\u00f3n del periodista Quico Alsedo, del diario El Mundo. Data de 2012 y en ella se entremezclan, de una u otra forma, m\u00fasica y marketing. Se&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[928,929],"class_list":["post-17505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-coldplay","tag-rock-blog","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sexo, Drogas y Rock &amp; Blog - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy hablamos de m\u00fasica y publicidad, pero de una manera diferente, haciendo referencia a una cr\u00edtica de Quico Alsedo sobre el marketing de Coldplay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/sexo-drogas-y-rock-blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sexo, Drogas y Rock &amp; Blog - 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