{"id":18445,"date":"2016-01-04T18:03:27","date_gmt":"2016-01-04T17:03:27","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18445"},"modified":"2016-01-04T18:05:19","modified_gmt":"2016-01-04T17:05:19","slug":"publicidad-emocional-con-chicles","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/publicidad-emocional-con-chicles\/","title":{"rendered":"Publicidad emocional, \u00bfcon chicles?"},"content":{"rendered":"<p>La publicidad tiene la capacidad de emocionar y conmover sin que sea preciso pronunciar, siquiera, una sola palabra. El reto es a\u00fan mayor si en escena aparece una marca de chicles, como es el caso de <strong>Extra Gum<\/strong>, pues no es habitual que esta l\u00ednea de productos recurra a lo emocional para presentarse ante su p\u00fablico objetivo.<\/p>\n<p>En nuestra tribuna de hoy, dedicada precisamente a la tem\u00e1tica de la fibra sensible, os presentamos una de las excepciones, a nuestro juicio ejecutada de forma brillante.<\/p>\n<p>En esta ocasi\u00f3n, la marca nos presenta la historia de Sarah y Juan, una tierna narraci\u00f3n con el producto como tel\u00f3n de fondo y que, poco a poco, va adquiriendo un gran peso espec\u00edfico en la trama. Os dejamos con el spot, de gran fuerza visual, y que cuenta con la guinda de la m\u00fasica, una versi\u00f3n de Haley Reinhart de &#8216;<strong>Can&#8217;t Help Falling In Love<\/strong>&#8216;, de Elvis Presley.  <\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/XLpDiIVX0Wo\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad tiene la capacidad de emocionar y conmover sin que sea preciso pronunciar, siquiera, una sola palabra. El reto es a\u00fan mayor si en escena aparece una marca de chicles, como es el caso de Extra Gum, pues no es habitual que esta l\u00ednea de productos recurra a lo emocional para presentarse ante su p\u00fablico objetivo. En nuestra tribuna&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[1029,332],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-chicles","tag-publicidad-emocional-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad emocional, \u00bfcon chicles? - creaerte.com<\/title>\n<meta name=\"description\" content=\"Hoy, en nuestra secci\u00f3n de publicidad emocional, os presentamos un anuncio de la marca de chicles Extra Gum, algo poco usual en este tipo de productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/publicidad-emocional-con-chicles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad emocional, \u00bfcon chicles? 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