{"id":18667,"date":"2016-01-25T12:26:13","date_gmt":"2016-01-25T11:26:13","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18667"},"modified":"2016-01-25T13:17:35","modified_gmt":"2016-01-25T12:17:35","slug":"coca-cola-lanza-su-nueva-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/coca-cola-lanza-su-nueva-campana-publicitaria\/","title":{"rendered":"Coca-Cola lanza su nueva campa\u00f1a publicitaria"},"content":{"rendered":"<p>El m\u00e1s famoso de los refrescos, una vez m\u00e1s, vuelve a sorprendernos con su contenido publicitario. Este lunes, en <strong>publicidad emocional<\/strong>, le llega el turno a <strong>Coca-Cola<\/strong>, que hace unos d\u00edas lanz\u00f3 el anuncio de su nueva campa\u00f1a.<\/p>\n<p>En esta ocasi\u00f3n, &#8216;la chispa de la vida&#8217; intenta conectar con los consumidores a trav\u00e9s de un discurso universal, el de mostrar momentos reales de la vida de las personas. En esta campa\u00f1a, que lleva por lema <strong>&#8216;Siente el Sabor&#8217;<\/strong>, el simple hecho de beberse una Coca-Cola convierte cada uno de esos instantes en especiales.<\/p>\n<p>Con la puesta en marcha de esta campa\u00f1a, la estrategia utilizada ha sido la de <strong>&#8216;marca \u00fanica&#8217;<\/strong>. Se ha optado por abandonar la diferenciaci\u00f3n llevada a cabo anta\u00f1o en funci\u00f3n de las diferentes variedades de Coca-Cola y, ahora, el nuevo enfoque pretende que todos los productos compartan una \u00fanica identidad.<\/p>\n<p>El anuncio ha sido realizado por <strong>Mercado-McCann<\/strong> y es un homenaje visual y sensorial al principal activo de la marca, el sabor de la Coca-Cola, elemento central del spot.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/TVJ-CdR-wzw\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e1s famoso de los refrescos, una vez m\u00e1s, vuelve a sorprendernos con su contenido publicitario. Este lunes, en publicidad emocional, le llega el turno a Coca-Cola, que hace unos d\u00edas lanz\u00f3 el anuncio de su nueva campa\u00f1a. En esta ocasi\u00f3n, &#8216;la chispa de la vida&#8217; intenta conectar con los consumidores a trav\u00e9s de un discurso universal, el de mostrar&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[919,332],"class_list":["post-18667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-coca-cola","tag-publicidad-emocional-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola lanza su nueva campa\u00f1a publicitaria - creaerte.com<\/title>\n<meta name=\"description\" content=\"Momento para publicidad emocional en Crearte, en el que os mostramos el anuncio de la \u00faltima campa\u00f1a publicitaria que Coca-Cola ha lanzado a nivel mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/coca-cola-lanza-su-nueva-campana-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola lanza su nueva campa\u00f1a publicitaria - 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