{"id":18824,"date":"2016-02-11T13:35:52","date_gmt":"2016-02-11T12:35:52","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18824"},"modified":"2016-02-11T13:37:53","modified_gmt":"2016-02-11T12:37:53","slug":"branded-content-si-quiero","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/branded-content-si-quiero\/","title":{"rendered":"Branded content, s\u00ed quiero"},"content":{"rendered":"<p>En los \u00faltimos meses, en esta tribuna hemos hablado de c\u00f3mo los avances tecnol\u00f3gicos han calado en los modelos de inversi\u00f3n publicitaria, hasta el punto de que en ocasiones las inserciones se convierten en publicidad intrusiva. Un concepto que no despierta, precisamente, la complicidad de los usuarios.<\/p>\n<p>Pero el mundo del <strong>marketing<\/strong> contempla desde hace a\u00f1os eficaces salidas de los escenarios saturados para colocar el mensaje. Es el caso del <strong>branded content<\/strong>, quiz\u00e1s la t\u00e9cnica m\u00e1s avanzada de una estrategia de contenidos en la que la propia marca es una parte m\u00e1s de la experiencia global.<\/p>\n<p>Con motivo del pr\u00f3ximo d\u00eda de San Valent\u00edn el 14 de febrero, os dejamos a modo de ilustraci\u00f3n con un ejemplo de branded content. Se trata del anuncio de la marca <strong>Pandora<\/strong>, ejecutado por la agencia <strong>DoubleYou<\/strong>. Un claro ejemplo del modus operandi de una t\u00e9cnica publicitaria al alza. <\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/8tU9Qbofx7w\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses, en esta tribuna hemos hablado de c\u00f3mo los avances tecnol\u00f3gicos han calado en los modelos de inversi\u00f3n publicitaria, hasta el punto de que en ocasiones las inserciones se convierten en publicidad intrusiva. Un concepto que no despierta, precisamente, la complicidad de los usuarios. Pero el mundo del marketing contempla desde hace a\u00f1os eficaces salidas de los&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,10],"tags":[1062],"class_list":["post-18824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-noticias","tag-pandora","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded content, s\u00ed quiero - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/branded-content-si-quiero\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded content, s\u00ed quiero - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En los \u00faltimos meses, en esta tribuna hemos hablado de c\u00f3mo los avances tecnol\u00f3gicos han calado en los modelos de inversi\u00f3n publicitaria, hasta el punto de que en ocasiones las inserciones se convierten en publicidad intrusiva. 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