{"id":18900,"date":"2016-02-22T12:36:57","date_gmt":"2016-02-22T11:36:57","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18900"},"modified":"2016-02-22T12:53:26","modified_gmt":"2016-02-22T11:53:26","slug":"18900","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/18900\/","title":{"rendered":"Los maniqu\u00edes m\u00e1s reales"},"content":{"rendered":"<p>La <strong>publicidad emocional<\/strong> contin\u00faa siendo una certera herramienta para fidelizar al p\u00fablico con un mensaje o una causa determinada. En todo este escenario existen intentos con mayor o menor acierto, pero hay otros que sobresalen de entre todos los dem\u00e1s. Es lo que en los \u00faltimos a\u00f1os est\u00e1 ocurriendo con la ONG <strong>Pro Infirmis<\/strong>, que est\u00e1 lanzando <strong>campa\u00f1as emocionales<\/strong> que dan en la diana gracias, en gran parte, al criterio de la agencia <strong>Jung Von Matt\/Limmat<\/strong>.<\/p>\n<p>Los maniqu\u00edes, m\u00e1s adaptados a las personas reales de lo que acostumbran, aparecen en esta ocasi\u00f3n como met\u00e1fora de una exigencia generalizada para romper con ciertos estereotipos y siempre con la integraci\u00f3n por bandera.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/E8umFV69fNg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>No es la primera vez que esta organizaci\u00f3n recurre a la publicidad emocional como reclamo. Ya lo hizo hace algunos a\u00f1os con otra emotiva campa\u00f1a que a\u00fan hoy permanece en el imaginario colectivo, tambi\u00e9n bajo la tem\u00e1tica de la <strong>discapacidad<\/strong>.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/zFWr-CKMWGY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad emocional contin\u00faa siendo una certera herramienta para fidelizar al p\u00fablico con un mensaje o una causa determinada. En todo este escenario existen intentos con mayor o menor acierto, pero hay otros que sobresalen de entre todos los dem\u00e1s. Es lo que en los \u00faltimos a\u00f1os est\u00e1 ocurriendo con la ONG Pro Infirmis, que est\u00e1 lanzando campa\u00f1as emocionales que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1069,332],"class_list":["post-18900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-pro-infirmis","tag-publicidad-emocional-2","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los maniqu\u00edes m\u00e1s reales - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/18900\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los maniqu\u00edes m\u00e1s reales - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La publicidad emocional contin\u00faa siendo una certera herramienta para fidelizar al p\u00fablico con un mensaje o una causa determinada. En todo este escenario existen intentos con mayor o menor acierto, pero hay otros que sobresalen de entre todos los dem\u00e1s. Es lo que en los \u00faltimos a\u00f1os est\u00e1 ocurriendo con la ONG Pro Infirmis, que est\u00e1 lanzando campa\u00f1as emocionales que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/18900\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-22T11:36:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-22T11:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/02\/maniqui.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/18900\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18900\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Los maniqu\u00edes m\u00e1s reales\",\"datePublished\":\"2016-02-22T11:36:57+00:00\",\"dateModified\":\"2016-02-22T11:53:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18900\/\"},\"wordCount\":173,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18900\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/02\/maniqui.jpg\",\"keywords\":[\"Pro Infirmis\",\"publicidad emocional\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/18900\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/18900\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/18900\/\",\"name\":\"Los maniqu\u00edes m\u00e1s reales - 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