{"id":18947,"date":"2016-02-26T14:35:47","date_gmt":"2016-02-26T13:35:47","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18947"},"modified":"2016-02-26T18:10:12","modified_gmt":"2016-02-26T17:10:12","slug":"18947","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/18947\/","title":{"rendered":"McDonald&#8217;s y una tierna primera cita"},"content":{"rendered":"<p>La m\u00fasica es una eficaz herramienta a trav\u00e9s de la cual se transmiten multitud de sensaciones. En los trabajos audiovisuales es tan importante elegir un buen acompa\u00f1amiento musical como el contenido del propio mensaje, ya que su impacto cala con m\u00e1s fuerza. <\/p>\n<p>En este viernes de m\u00fasica y publicidad exhibimos un nuevo ejemplo de ello. Se trata de la continuaci\u00f3n de la campa\u00f1a <strong>&#8216;Juntos&#8217;<\/strong> que <strong>McDonald&#8217;s<\/strong> lanz\u00f3 a finales de 2015.<\/p>\n<p>El tema escogido para la ocasi\u00f3n no es otro que la canci\u00f3n <strong>&#8216;Somerset Love Song&#8217;<\/strong>, interpretada por <strong>Will Cookson<\/strong>, un cantante brit\u00e1nico que no es muy conocido en el panorama internacional pero que gracias a este spot est\u00e1 comenzando a hacerse un nombre de cierto prestigio en el mercado. De hecho, no son pocas las voces que aseguran que las bellas canciones de este artista evocan a contrastados talentos como Nick Drake, Elliott Smith y Jackson C. Frank<\/p>\n<p>La campa\u00f1a es obra de la agencia <strong>Leo Burnett<\/strong> y llama la atenci\u00f3n tambi\u00e9n en lo visual desde el propio inicio.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/GK6MYtqZzg4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Os dejamos con la pieza \u00edntegra.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/RwARwtDP2yE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Y, como regalo, os presentamos el Story-Board confeccionado por la agencia.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/Y13xniejxiU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La m\u00fasica es una eficaz herramienta a trav\u00e9s de la cual se transmiten multitud de sensaciones. En los trabajos audiovisuales es tan importante elegir un buen acompa\u00f1amiento musical como el contenido del propio mensaje, ya que su impacto cala con m\u00e1s fuerza. En este viernes de m\u00fasica y publicidad exhibimos un nuevo ejemplo de ello. Se trata de la continuaci\u00f3n&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285,10],"tags":[743,630],"class_list":["post-18947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-musica-de-anuncio","category-noticias","tag-mcdonalds","tag-musica-y-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s y una tierna primera cita - creaerte.com<\/title>\n<meta name=\"description\" content=\"McDonald\u00b4s presenta una nuevo anuncio de su campa\u00f1a &#039;Juntos&#039;, en el que presenta una tierna historia cuyo mensaje se refuerza con el tema musical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/18947\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s y una tierna primera cita - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"McDonald\u00b4s presenta una nuevo anuncio de su campa\u00f1a &#039;Juntos&#039;, en el que presenta una tierna historia cuyo mensaje se refuerza con el tema musical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/18947\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-26T13:35:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-26T17:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/02\/Juntos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/18947\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18947\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"McDonald&#8217;s y una tierna primera cita\",\"datePublished\":\"2016-02-26T13:35:47+00:00\",\"dateModified\":\"2016-02-26T17:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18947\/\"},\"wordCount\":205,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/18947\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/02\/Juntos.jpg\",\"keywords\":[\"McDonalds\",\"M\u00fasica y publicidad\"],\"articleSection\":[\"M\u00fasica de anuncio\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/18947\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/18947\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/18947\/\",\"name\":\"McDonald's y una tierna primera cita - 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