{"id":18964,"date":"2016-02-29T13:17:25","date_gmt":"2016-02-29T12:17:25","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18964"},"modified":"2016-02-29T13:32:58","modified_gmt":"2016-02-29T12:32:58","slug":"los-zombies-del-siglo-xxi-se-hacen-runners","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/los-zombies-del-siglo-xxi-se-hacen-runners\/","title":{"rendered":"Los zombies del siglo XXI se hacen &#8216;runners&#8217;"},"content":{"rendered":"<p>Desde hace algunos a\u00f1os, fruto del \u00e9xito de series como <strong>The Walking Dead<\/strong>, la tem\u00e1tica zombie es un asunto recurrente en las campa\u00f1as publicitarias y multitud de marcas se han valido de este fil\u00f3n para conectar con el consumidor. Ahora le ha llegado el turno a <strong>Brooks<\/strong>, una firma de ropa deportiva que en su \u00faltimo spot ha convertido a los muertos vivientes en <strong>&#8216;runners&#8217;<\/strong>, ese reciente concepto que da nombre a lo que toda la vida se ha denominado salir a correr.<\/p>\n<p>El producto final no puede ser mejor. Sin querer destripar el contenido del anuncio, se hace imprescindible una especial menci\u00f3n a la labor de producci\u00f3n, que tiene como resultado <strong>&#8216;The Rundead&#8217;<\/strong>, una pieza que bien podr\u00eda pasar por un sobresaliente corto cinematogr\u00e1fico.<\/p>\n<p>Pero lo m\u00e1s destacable es la idea. Lejos de exhibir cuerpos atl\u00e9ticos sorteando obst\u00e1culos o desgastando suelas de zapatillas, los creativos de <strong>Leo Burnett<\/strong> han llevado el concepto de pr\u00e1ctica deportiva a un escenario ajeno pero tremendamente acertado. Una transformaci\u00f3n de la concepci\u00f3n de hacer &#8216;running&#8217; que va m\u00e1s all\u00e1 de la forma f\u00edsica y del ejercicio, pudiendo cambiar el d\u00eda a d\u00eda de una persona e incluso hacerle a uno mismo sentirse vivo.<\/p>\n<p>Pero para hacerse una idea de todo ello, lo mejor es disfrutar el spot completo, que tambi\u00e9n incluye humor, otra herramienta que siempre da sus frutos.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/XH7W60V4X2E\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace algunos a\u00f1os, fruto del \u00e9xito de series como The Walking Dead, la tem\u00e1tica zombie es un asunto recurrente en las campa\u00f1as publicitarias y multitud de marcas se han valido de este fil\u00f3n para conectar con el consumidor. Ahora le ha llegado el turno a Brooks, una firma de ropa deportiva que en su \u00faltimo spot ha convertido a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557],"tags":[1073],"class_list":["post-18964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","tag-brooks","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los zombies del siglo XXI se hacen &#039;runners&#039; - creaerte.com<\/title>\n<meta name=\"description\" content=\"Multitud de marcas vienen utilizando la tem\u00e1tica zombie para publicitar sus productos, algo de lo que tambi\u00e9n se ha valido la firma deportiva Brooks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/los-zombies-del-siglo-xxi-se-hacen-runners\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los zombies del siglo XXI se hacen &#039;runners&#039; - 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