{"id":18976,"date":"2016-03-01T12:20:12","date_gmt":"2016-03-01T11:20:12","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=18976"},"modified":"2016-03-01T12:25:09","modified_gmt":"2016-03-01T11:25:09","slug":"la-nueva-identidad-de-endesa-a-debate","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/la-nueva-identidad-de-endesa-a-debate\/","title":{"rendered":"La nueva identidad de Endesa, a debate"},"content":{"rendered":"<p>Todo redise\u00f1o o cambio de un <strong>logotipo<\/strong> genera cierta controversia y hoy en Creaerte abrimos debate para centrarnos en la nueva identidad de la multinacional <strong>Endesa<\/strong>, que ya exhibe desde hace unos d\u00edas.<\/p>\n<p>El gigante energ\u00e9tico ha cortado de ra\u00edz con su anterior l\u00ednea para instaurar otra bien diferente en el imaginario colectivo. El objetivo, reposicionar la presencia de la marca en el mercado. El estudio <strong>Wolff Olins<\/strong>, el mismo que dise\u00f1\u00f3 la imagen de <strong>Londres 2012<\/strong>, ha sido el encargado de dar a luz a la nueva criatura.<\/p>\n<p>Se trata de una <strong>propuesta muy visual<\/strong> que, con la combinaci\u00f3n crom\u00e1tica y su l\u00ednea de dise\u00f1o, confiere un mayor <strong>dinamismo<\/strong> y, lo que es m\u00e1s significativo, engloba a todas las firmas del grupo con un mismo concepto gr\u00e1fico, como es el caso de <strong>Enel<\/strong> y <strong>Enel Green Power<\/strong>. El principal protagonista de la nueva identidad es un rect\u00e1ngulo denominado &#8216;cursor&#8217;, siempre con sensaci\u00f3n movimiento y haciendo las veces de punto de partida.<\/p>\n<p>Con una percepci\u00f3n algo m\u00e1s conservadora tambi\u00e9n aparecen los detractores del nuevo concepto, quienes critican que la empresa haya optado por un <strong>cambio radical<\/strong> y tan alejado de lo costumbrista. \u00bfQu\u00e9 opin\u00e1is vosotros? <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/03\/ende1.jpg\" alt=\"Endesa\" width=\"654\" height=\"269\" class=\"aligncenter size-full wp-image-18979\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/ende1.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/ende1-384x158.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/ende1-624x256.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/03\/3endesa_converted.jpg\" alt=\"Endesa empresas\" width=\"654\" height=\"286\" class=\"aligncenter size-full wp-image-18989\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/3endesa_converted.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/3endesa_converted-384x168.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/3endesa_converted-624x272.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo redise\u00f1o o cambio de un logotipo genera cierta controversia y hoy en Creaerte abrimos debate para centrarnos en la nueva identidad de la multinacional Endesa, que ya exhibe desde hace unos d\u00edas. El gigante energ\u00e9tico ha cortado de ra\u00edz con su anterior l\u00ednea para instaurar otra bien diferente en el imaginario colectivo. El objetivo, reposicionar la presencia de la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,863,10],"tags":[525],"class_list":["post-18976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-logotipos-2","category-noticias","tag-endesa","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva identidad de Endesa, a debate - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/la-nueva-identidad-de-endesa-a-debate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva identidad de Endesa, a debate - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Todo redise\u00f1o o cambio de un logotipo genera cierta controversia y hoy en Creaerte abrimos debate para centrarnos en la nueva identidad de la multinacional Endesa, que ya exhibe desde hace unos d\u00edas. El gigante energ\u00e9tico ha cortado de ra\u00edz con su anterior l\u00ednea para instaurar otra bien diferente en el imaginario colectivo. 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