{"id":19000,"date":"2016-03-03T10:56:58","date_gmt":"2016-03-03T09:56:58","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19000"},"modified":"2016-03-03T11:14:24","modified_gmt":"2016-03-03T10:14:24","slug":"el-corte-ingles-un-homenaje-generacional","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/","title":{"rendered":"El Corte Ingl\u00e9s, un homenaje generacional"},"content":{"rendered":"<p>Ten\u00eda que hacer algo especial y no ha fallado a las expectativas generadas. <strong>El Corte Ingl\u00e9s<\/strong> celebra en este 2016 su <strong>75 aniversario<\/strong> y para la ocasi\u00f3n ha recurrido a un paseo por la Espa\u00f1a de las \u00faltimas generaciones.<\/p>\n<p>Los grandes almacenes son ya una parte indisoluble en la vida cotidiana de gran parte de los espa\u00f1oles, y siempre con la utilizaci\u00f3n del marketing ha conseguido dibujar una imagen de marca cercana y accesible. Todo un emblema de la instauraci\u00f3n y posterior consolidaci\u00f3n de la clase media en nuestro pa\u00eds.<\/p>\n<p>El spot que hoy os presentamos en Creaerte tiene, a modo de balance, tintes nost\u00e1lgicos. Con el claim \u2018<em>Tu historia es nuestra historia<\/em>\u2019, El Corte Ingl\u00e9s exhibe ya en <strong>diferentes plataformas<\/strong> esta campa\u00f1a con un gui\u00f1o documental. Tambi\u00e9n con adaptaciones a prensa escrita.<\/p>\n<p>Se trata de un trabajo muy bien ejecutado por la agencia <strong>Sra. Rushmore<\/strong>, que una vez m\u00e1s vuelve a dar en la diana para llegar al coraz\u00f3n de miles de ciudadanos.<\/p>\n<p>El Corte Ingl\u00e9s tambi\u00e9n ha confeccionado un <strong><a href=\"http:\/\/www.elcorteingles.es\/75\/\" target=\"_blank\">microsite<\/a><\/strong> de campa\u00f1a a trav\u00e9s del que cada cual podr\u00e1 compartir su propia historia.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/R1xSccLPAbA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten\u00eda que hacer algo especial y no ha fallado a las expectativas generadas. El Corte Ingl\u00e9s celebra en este 2016 su 75 aniversario y para la ocasi\u00f3n ha recurrido a un paseo por la Espa\u00f1a de las \u00faltimas generaciones. Los grandes almacenes son ya una parte indisoluble en la vida cotidiana de gran parte de los espa\u00f1oles, y siempre con&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,88,10],"tags":[619],"class_list":["post-19000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-comunicacion","category-noticias","tag-el-corte-ingles","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s, un homenaje generacional - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Corte Ingl\u00e9s, un homenaje generacional - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Ten\u00eda que hacer algo especial y no ha fallado a las expectativas generadas. El Corte Ingl\u00e9s celebra en este 2016 su 75 aniversario y para la ocasi\u00f3n ha recurrido a un paseo por la Espa\u00f1a de las \u00faltimas generaciones. Los grandes almacenes son ya una parte indisoluble en la vida cotidiana de gran parte de los espa\u00f1oles, y siempre con...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-03T09:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-03T10:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/El-Corte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El Corte Ingl\u00e9s, un homenaje generacional\",\"datePublished\":\"2016-03-03T09:56:58+00:00\",\"dateModified\":\"2016-03-03T10:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\"},\"wordCount\":210,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/El-Corte.jpg\",\"keywords\":[\"El Corte Ingl\u00e9s\"],\"articleSection\":[\"branded content\",\"comunicaci\u00f3n\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/el-corte-ingles-un-homenaje-generacional\/\",\"name\":\"El Corte Ingl\u00e9s, un homenaje generacional - 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