{"id":19020,"date":"2016-03-04T12:20:57","date_gmt":"2016-03-04T11:20:57","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19020"},"modified":"2016-03-04T12:20:57","modified_gmt":"2016-03-04T11:20:57","slug":"mcdonalds-y-burger-king-la-guerra-fria-de-las-marcas","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mcdonalds-y-burger-king-la-guerra-fria-de-las-marcas\/","title":{"rendered":"McDonald&#8217;s y Burger King, la Guerra Fr\u00eda de las marcas"},"content":{"rendered":"<p>La lucha de sables entre <strong>despachos creativos<\/strong> no es una novedad, pero en esta ocasi\u00f3n alcanza l\u00edmites que tocan casi la excelencia. Si en la escena internacional hay dos marcas que est\u00e1n en constante batalla publicitaria, esas son <strong>McDonald&#8217;s<\/strong> y <strong>Burger King<\/strong>.<\/p>\n<p>Pero, \u00bfes aconsejable citar la marca de tu principal competidor para vender tu producto? En contra de lo que rezan muchos de los manuales del marketing, parece evidente que ambas multinacionales lo tienen m\u00e1s que claro. Tras varios intentos fallidos para firmar la paz, no reparan en hacer visible a la competencia con el objetivo de quedar por encima.<\/p>\n<p>En el caso que os presentamos hoy, Mc\u2019Donalds fue quien golpe\u00f3 primero, intentando ridiculizar a Burger King con un spot en el que exhib\u00eda sus armas cuantitativas, pues la marca del payaso quer\u00eda dejar patente su superioridad en cuanto al n\u00famero de establecimientos dirigidos a los conductores.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/VMjRSnokms8\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>El contraataque de los del rey de la hamburguesa no tard\u00f3 en llegar y lo hizo con una buena dosis de iron\u00eda. Tambi\u00e9n, claro est\u00e1, sacando a colaci\u00f3n directamente a su principal competidor.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/rLwvaQDSpBc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lucha de sables entre despachos creativos no es una novedad, pero en esta ocasi\u00f3n alcanza l\u00edmites que tocan casi la excelencia. Si en la escena internacional hay dos marcas que est\u00e1n en constante batalla publicitaria, esas son McDonald&#8217;s y Burger King. Pero, \u00bfes aconsejable citar la marca de tu principal competidor para vender tu producto? En contra de lo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1077,1078,743],"class_list":["post-19020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-burger-king","tag-guerra-fria-marcas","tag-mcdonalds","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s y Burger King, la Guerra Fr\u00eda de las marcas - creaerte.com<\/title>\n<meta name=\"description\" content=\"Estas dos campa\u00f1as publicitarias de McDonald&#039;s y Burger King son un ejemplo de la &#039;Guerra Fr\u00eda&#039; en la que se han enfrascado ambas marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mcdonalds-y-burger-king-la-guerra-fria-de-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s y Burger King, la Guerra Fr\u00eda de las marcas - 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