{"id":19104,"date":"2016-03-16T11:37:50","date_gmt":"2016-03-16T10:37:50","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19104"},"modified":"2016-03-16T11:46:34","modified_gmt":"2016-03-16T10:46:34","slug":"european-transport-sanchez-morales-la-integracion-de-una-imagen","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/european-transport-sanchez-morales-la-integracion-de-una-imagen\/","title":{"rendered":"European Transport S\u00e1nchez Morales, la integraci\u00f3n de la identidad"},"content":{"rendered":"<p>En el campo de la <strong>identidad corporativa<\/strong> existe una delgada l\u00ednea roja, la que diferencia la <strong>integraci\u00f3n<\/strong> de la aberraci\u00f3n. En la tribuna de hoy hablamos de <strong>dise\u00f1o gr\u00e1fico<\/strong> y, concretamente, de una suerte de ingenier\u00eda a la que en ocasiones hay que recurrir por exigencias del gui\u00f3n. Un cometido nada f\u00e1cil y en el que hay que hilar fino.<\/p>\n<p>En un mercado cambiante y en constante evoluci\u00f3n no es rara la <strong>fusi\u00f3n de firmas<\/strong>, no solo en lo que se refiere a grandes entramados burs\u00e1tiles, sino tambi\u00e9n a <strong>pymes<\/strong>, como es el caso que nos ocupa. As\u00ed, recientemente hemos elaborado un trabajo de unificaci\u00f3n de dos sellos diferenciados que ya caminan bajo un mismo paraguas. Se trata de la empresa extreme\u00f1a <strong>European Transport S\u00e1nchez Morales<\/strong>, cuyo resultado puede apreciarse en la fotograf\u00eda que hoy os mostramos. <\/p>\n<p>Partiendo de la base del logotipo de European Transport, que ya fue dise\u00f1ado por el departamento creativo de esta casa, nuestro cometido ahora ha sido el de integrar la identidad de la empresa S\u00e1nchez Morales para generar una <strong>nueva imagen global<\/strong>. Un sello distintivo que conserva bajo esta unificaci\u00f3n la esencia de ambas pero que a su vez se ve reforzado con una proyecci\u00f3n m\u00e1s potente. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/03\/image1_converted.jpg\" alt=\"European Transport\" width=\"654\" height=\"491\" class=\"aligncenter size-full wp-image-19113\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/image1_converted.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/image1_converted-384x288.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/image1_converted-640x480.jpg 640w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/image1_converted-624x468.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el campo de la identidad corporativa existe una delgada l\u00ednea roja, la que diferencia la integraci\u00f3n de la aberraci\u00f3n. En la tribuna de hoy hablamos de dise\u00f1o gr\u00e1fico y, concretamente, de una suerte de ingenier\u00eda a la que en ocasiones hay que recurrir por exigencias del gui\u00f3n. Un cometido nada f\u00e1cil y en el que hay que hilar fino&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":19109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319,863,10],"tags":[1085],"class_list":["post-19104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cosecha-propia","category-logotipos-2","category-noticias","tag-european-transport-sanchez-morales","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Transport S\u00e1nchez Morales, la integraci\u00f3n de la identidad - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/european-transport-sanchez-morales-la-integracion-de-una-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European Transport S\u00e1nchez Morales, la integraci\u00f3n de la identidad - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En el campo de la identidad corporativa existe una delgada l\u00ednea roja, la que diferencia la integraci\u00f3n de la aberraci\u00f3n. En la tribuna de hoy hablamos de dise\u00f1o gr\u00e1fico y, concretamente, de una suerte de ingenier\u00eda a la que en ocasiones hay que recurrir por exigencias del gui\u00f3n. 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