{"id":19121,"date":"2016-03-17T11:50:46","date_gmt":"2016-03-17T10:50:46","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19121"},"modified":"2016-03-17T12:23:49","modified_gmt":"2016-03-17T11:23:49","slug":"19121","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/19121\/","title":{"rendered":"El consumo del v\u00eddeo online se dispara en terminales m\u00f3viles"},"content":{"rendered":"<p>No es la primera vez que en esta tribuna dedicamos un espacio al <strong>v\u00eddeo online<\/strong>, y es que su importancia como herramienta del <strong>marketing<\/strong> est\u00e1 cobrando en los \u00faltimos a\u00f1os un especial protagonismo. Recientemente hemos conocido que el <strong>46% de los v\u00eddeos online se visualiza a trav\u00e9s de dispositivos m\u00f3viles<\/strong>, como es el caso de smartphones y tabletas, lo que supone un crecimiento del 170% desde el a\u00f1o 2013 hasta la actualidad.<\/p>\n<p>Estos datos demuestran la estrecha vinculaci\u00f3n en cuanto al consumo, por lo que los <strong>formatos de comunicaci\u00f3n<\/strong> han de ajustarse a este <strong>nuevo modelo<\/strong>. El v\u00eddeo online no se cierne a sectores determinados, sino que su utilizaci\u00f3n es cada vez m\u00e1s aprovechada en todos los \u00e1mbitos en los que se quiere alcanzar un <strong>mayor posicionamiento en el mercado<\/strong> con trabajos regulares de estas caracter\u00edsticas. <\/p>\n<p>Para dar en la diana, hay que sumergirse en otros aspectos, como el de la <strong>duraci\u00f3n<\/strong>. Y es que el <strong>69% de los trabajos audiosivuales<\/strong> consumidos desde smartphones tienen una extensi\u00f3n <strong>inferior a los 10 minutos<\/strong>. Particularmente, gracias a la experiencia y para hilar m\u00e1s fino, en nuestro caso hemos comprobado que la duraci\u00f3n ideal para una buena aceptaci\u00f3n es la que no llega a los dos minutos, una f\u00f3rmula ventajosa para compartir de forma directa en redes sociales como <strong>Facebook<\/strong>. <\/p>\n<p>A modo de ejemplo, os dejamos con uno de los \u00faltimos v\u00eddeos realizados por esta casa, el confeccionado para el despacho Picado Abogados sobre la cl\u00e1usula suelo.<\/p>\n<p><iframe width=\"654\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/-O3Fq1oKK7Q\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No es la primera vez que en esta tribuna dedicamos un espacio al v\u00eddeo online, y es que su importancia como herramienta del marketing est\u00e1 cobrando en los \u00faltimos a\u00f1os un especial protagonismo. Recientemente hemos conocido que el 46% de los v\u00eddeos online se visualiza a trav\u00e9s de dispositivos m\u00f3viles, como es el caso de smartphones y tabletas, lo que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[1071,1204],"class_list":["post-19121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-picado-abogados","tag-video-online","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El consumo del v\u00eddeo online se dispara en terminales m\u00f3viles - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/19121\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El consumo del v\u00eddeo online se dispara en terminales m\u00f3viles - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"No es la primera vez que en esta tribuna dedicamos un espacio al v\u00eddeo online, y es que su importancia como herramienta del marketing est\u00e1 cobrando en los \u00faltimos a\u00f1os un especial protagonismo. Recientemente hemos conocido que el 46% de los v\u00eddeos online se visualiza a trav\u00e9s de dispositivos m\u00f3viles, como es el caso de smartphones y tabletas, lo que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/19121\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-17T10:50:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-17T11:23:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Picadovideo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/19121\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/19121\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"El consumo del v\u00eddeo online se dispara en terminales m\u00f3viles\",\"datePublished\":\"2016-03-17T10:50:46+00:00\",\"dateModified\":\"2016-03-17T11:23:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/19121\/\"},\"wordCount\":271,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/19121\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Picadovideo.jpg\",\"keywords\":[\"Picado Abogados\",\"V\u00eddeo online\"],\"articleSection\":[\"marketing\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/19121\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/19121\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/19121\/\",\"name\":\"El consumo del v\u00eddeo online se dispara en terminales m\u00f3viles - 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