{"id":19162,"date":"2016-03-28T11:42:33","date_gmt":"2016-03-28T10:42:33","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19162"},"modified":"2016-03-28T11:54:25","modified_gmt":"2016-03-28T10:54:25","slug":"19162","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/19162\/","title":{"rendered":"Islas C\u00edes: el peligro de una equ\u00edvoca adaptaci\u00f3n"},"content":{"rendered":"<p>Cr\u00eda fama y\u2026 Esto es lo que han debido pensar en el <strong>Concello de Vigo<\/strong> tras una campa\u00f1a de promoci\u00f3n tur\u00edstica sobre las <strong>Islas C\u00edes<\/strong>. En esta ocasi\u00f3n, la relevancia de un solo tuit ha tenido tal peso que la Administraci\u00f3n se ha visto obligada a recular.<\/p>\n<p>El art\u00edfice de la nota de humor no fue otro que <strong>Diego San Jos\u00e9<\/strong> (@diego_san_jose), guionista de \u00e9xitos televisivos como \u2018Vaya semanita\u2019 o cinematogr\u00e1ficos como &#8216;8 apellidos vascos&#8217; y &#8216;8 apellidos catalanes&#8217; con el siguiente tuit:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Cies1.png\" alt=\"Cies\" width=\"633\" height=\"909\" class=\"aligncenter size-full wp-image-19163\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Cies1.png 633w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Cies1-267x384.png 267w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Cies1-624x896.png 624w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/p>\n<p>Los cientos de retuits y la fama de Galicia como principal punto de importaci\u00f3n de coca\u00edna en Espa\u00f1a han hecho el resto. Una analog\u00eda que, por cierto, ha ofendido a muchos gallegos.<\/p>\n<p>En la campa\u00f1a exhibida en las aeronaves de <strong>Air Nostrum<\/strong>, correspondiente a Turismo de Vigo, no aparece la creatividad original, que relacionaba la silueta en blanco con las Islas C\u00edes con un texto complementario, como deb\u00eda ser \u00abVigo Cies Islands- Illas C\u00edes, Gold World Heritage- Obxectivo: Patrimonio da Humanidade\u00bb.<\/p>\n<p>En este escenario ya se ha optado por un nuevo dise\u00f1o, invirtiendo los colores, pasando el fondo rojo a blanco y la silueta blanca a roja y con mayor tama\u00f1o. <\/p>\n<p>Lejos de la an\u00e9cdota, el asunto pone de manifiesto la importancia de <strong>respetar las creatividades orginales<\/strong> de los profesionales del marketing, pues las adaptaciones unilaterales pueden inducir a errores de estas caracter\u00edsticas. De nada sirve la realizaci\u00f3n de un trabajo profesionalizado si el anunciante no controla y valida previamente sus puntos, formatos y contenidos en exhibici\u00f3n.  <\/p>\n<p><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Vigo.jpg\" alt=\"Islas Cies\" width=\"654\" height=\"218\" class=\"aligncenter size-full wp-image-19174\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Vigo.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Vigo-384x128.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Vigo-624x208.jpg 624w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/03\/Vigo-600x200.jpg 600w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00eda fama y\u2026 Esto es lo que han debido pensar en el Concello de Vigo tras una campa\u00f1a de promoci\u00f3n tur\u00edstica sobre las Islas C\u00edes. En esta ocasi\u00f3n, la relevancia de un solo tuit ha tenido tal peso que la Administraci\u00f3n se ha visto obligada a recular. El art\u00edfice de la nota de humor no fue otro que Diego San&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Islas C\u00edes: el peligro de una equ\u00edvoca adaptaci\u00f3n - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/19162\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Islas C\u00edes: el peligro de una equ\u00edvoca adaptaci\u00f3n - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Cr\u00eda fama y\u2026 Esto es lo que han debido pensar en el Concello de Vigo tras una campa\u00f1a de promoci\u00f3n tur\u00edstica sobre las Islas C\u00edes. 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