{"id":19257,"date":"2016-04-06T13:03:08","date_gmt":"2016-04-06T12:03:08","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19257"},"modified":"2016-04-06T14:10:52","modified_gmt":"2016-04-06T13:10:52","slug":"eventos-como-estrategia-de-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/eventos-como-estrategia-de-marketing\/","title":{"rendered":"Eventos como estrategia de marketing"},"content":{"rendered":"<p>La marca, la p\u00e1gina web, las redes sociales, la imagen&#8230; Todo comunica y forja una percepci\u00f3n global. Pero, para construir una identidad s\u00f3lida y sin fisuras, \u00bfqu\u00e9 es lo que les hace falta tanto a las empresas como a las instituciones? La respuesta, basada en nuestra experiencia, tiene buenos cimientos. No es otra que la de la organizaci\u00f3n de <strong>eventos<\/strong> tem\u00e1ticos. En ellos desemboca in situ ante el p\u00fablico toda la labor realizada en otras l\u00edneas de trabajo no exentas de importancia, por lo que la organizaci\u00f3n debe ser minuciosamente cuidada para no echar por tierra el terreno ganado.<\/p>\n<p>Dentro de la <strong>comunicaci\u00f3n integral<\/strong>, en esta casa tambi\u00e9n tenemos experiencia en la organizaci\u00f3n de eventos. Uno de los \u00faltimos fue el realizado para la Federaci\u00f3n Extreme\u00f1a de P\u00e1del con motivo de los <a href=\"http:\/\/creaerte.com\/live\/18859\/\" target=\"_blank\">premios Best&#8217;15<\/a>, de los que ya os dimos unas pinceladas hace algunas semanas. Todo un ejemplo de comunicaci\u00f3n desde la base, es decir, desde la creaci\u00f3n de la propia marca a la gala en s\u00ed, pasando por la promoci\u00f3n y el retorno de las acciones marcadas.<\/p>\n<p>La importancia de los eventos en el <strong>plan estrat\u00e9gico de marketing<\/strong> se basa en un pilar fundamental, como es la <strong>conexi\u00f3n emocional<\/strong> con el p\u00fablico objetivo. Adem\u00e1s, una correcta organizaci\u00f3n puede desembocar en la creaci\u00f3n de <strong>grupos de inter\u00e9s<\/strong> alrededor de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca, la p\u00e1gina web, las redes sociales, la imagen&#8230; Todo comunica y forja una percepci\u00f3n global. Pero, para construir una identidad s\u00f3lida y sin fisuras, \u00bfqu\u00e9 es lo que les hace falta tanto a las empresas como a las instituciones? La respuesta, basada en nuestra experiencia, tiene buenos cimientos. No es otra que la de la organizaci\u00f3n de eventos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[986],"class_list":["post-19257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-eventos","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventos como estrategia de marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/eventos-como-estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eventos como estrategia de marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La marca, la p\u00e1gina web, las redes sociales, la imagen&#8230; Todo comunica y forja una percepci\u00f3n global. 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