{"id":19327,"date":"2016-04-18T12:19:40","date_gmt":"2016-04-18T11:19:40","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19327"},"modified":"2016-04-18T12:54:09","modified_gmt":"2016-04-18T11:54:09","slug":"el-resurgir-del-email-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/el-resurgir-del-email-marketing\/","title":{"rendered":"El resurgir del email marketing"},"content":{"rendered":"<p>La revoluci\u00f3n que vivi\u00f3 el <strong>marketing<\/strong> con la llegada de <strong>internet<\/strong> queda ya bastante atr\u00e1s. Una de las t\u00e9cnicas que antes se sumaron a esta nueva era fue el uso del <strong>correo electr\u00f3nico<\/strong>. A pesar de que muchos profesionales del sector consideren esta estrategia como \u201cnoventera\u201d y \u00abtrasnochada\u00bb, hay que decir que goza de muy buena salud.<\/p>\n<p>El <strong>email marketing<\/strong> tiene que competir con t\u00e9cnicas mucho m\u00e1s novedosas y atractivas, como son las <strong>redes sociales<\/strong>. A pesar de todo, las <strong>empresas<\/strong> contin\u00faan utiliz\u00e1ndolo de forma muy activa, siendo este el mejor ejemplo de su \u00e9xito.<\/p>\n<p>Tras un tiempo en el que su uso generaba dudas, el marketing a trav\u00e9s de este canal ha crecido por encima de algunos formatos como el <strong>SEO<\/strong>. Seg\u00fan un reciente estudio, hace una d\u00e9cada, el <strong>65%<\/strong> de los marketeros calificaban el retorno de inversi\u00f3n de forma muy positiva. Actualmente, esta cifra se sit\u00faa en el <strong>73%<\/strong>. <\/p>\n<p>Una de las razones por la que los usuarios valoran esta t\u00e9cnica radica en el tipo de mensaje que se emite. Los clientes est\u00e1n predispuestos a recibir correos electr\u00f3nicos, siempre y cuando sean personalizados. Es por ello, que los estudios reflejan que la satisfacci\u00f3n y el <strong>ROI<\/strong> est\u00e1n relacionados directamente con este <strong>grado de personalizaci\u00f3n<\/strong>.<\/p>\n<p>No obstante, no hay que dormirse en los laureles y es necesario seguir perfeccionando esta t\u00e9cnica y mejorando el trato y la experiencia con el cliente para asegurar el futuro del email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La revoluci\u00f3n que vivi\u00f3 el marketing con la llegada de internet queda ya bastante atr\u00e1s. Una de las t\u00e9cnicas que antes se sumaron a esta nueva era fue el uso del correo electr\u00f3nico. A pesar de que muchos profesionales del sector consideren esta estrategia como \u201cnoventera\u201d y \u00abtrasnochada\u00bb, hay que decir que goza de muy buena salud. El email marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[1080],"class_list":["post-19327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-email-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El resurgir del email marketing - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/el-resurgir-del-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El resurgir del email marketing - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La revoluci\u00f3n que vivi\u00f3 el marketing con la llegada de internet queda ya bastante atr\u00e1s. Una de las t\u00e9cnicas que antes se sumaron a esta nueva era fue el uso del correo electr\u00f3nico. A pesar de que muchos profesionales del sector consideren esta estrategia como \u201cnoventera\u201d y \u00abtrasnochada\u00bb, hay que decir que goza de muy buena salud. 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