{"id":19374,"date":"2016-04-22T11:55:28","date_gmt":"2016-04-22T10:55:28","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19374"},"modified":"2016-04-22T12:29:52","modified_gmt":"2016-04-22T11:29:52","slug":"instagram-la-red-social-que-mas-crece","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/instagram-la-red-social-que-mas-crece\/","title":{"rendered":"Instagram, la red social que m\u00e1s crece"},"content":{"rendered":"<p>Todo plan de <strong>marketing digital<\/strong> no se concibe sin que en \u00e9l no se incluya una estrategia de <strong>social media<\/strong>. Las <strong>redes sociales<\/strong> no solo se han convertido en un escaparate de cara al p\u00fablico, sino que tambi\u00e9n ofrecen excelentes oportunidades de negocio. Son m\u00faltiples las opciones que existen, pero hoy reparamos en <strong>Instagram<\/strong>. Seg\u00fan un estudio elaborado por IAB Spain, es <strong>la red social que m\u00e1s ha crecido en Espa\u00f1a, un 8%<\/strong>.<\/p>\n<p>Quiz\u00e1s no se trate de la plataforma id\u00f3nea en muchos casos, pero los datos nos sirven para hacernos una idea del futuro que le espera. Instagram est\u00e1 enfocada mayoritariamente a un p\u00fablico joven de edades comprendidas entre los 18 y los 35 a\u00f1os, es decir, lo que conocemos en el sector como la generaci\u00f3n <strong>&#8216;millenial&#8217;<\/strong>. Estos son los usuarios, clientes y empresarios del futuro. Las empresas est\u00e1n sabiendo ver que aqu\u00ed se encuentra un importante nicho de mercado y no dejan de enfocar sus estrategias hacia esta plataforma.<\/p>\n<p>En cuanto al volumen total, <strong>Facebook<\/strong> o <strong>Twitter<\/strong> tienen m\u00e1s usuarios, pero los datos del informe revelan que su uso ha disminuido un 2% y un 4% respectivamente. Instagram tambi\u00e9n est\u00e1 afianzando su uso a trav\u00e9s del m\u00f3vil. En la \u00faltima oleada, Facebook ha perdido peso, disminuyendo cerca de un 20%, mientras que Instagram gana relevancia tambi\u00e9n a trav\u00e9s de este dispositivo y <strong>sube m\u00e1s de un 6%<\/strong>. <\/p>\n<p>A\u00fan queda mucho trecho para que esta plataforma alcance las cotas de sus competidoras pero, sin querer arriesgarnos a hacer previsiones precipitadas, los datos evidencian una tendencia que tiene visos de seguir aumentando.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo plan de marketing digital no se concibe sin que en \u00e9l no se incluya una estrategia de social media. Las redes sociales no solo se han convertido en un escaparate de cara al p\u00fablico, sino que tambi\u00e9n ofrecen excelentes oportunidades de negocio. Son m\u00faltiples las opciones que existen, pero hoy reparamos en Instagram. Seg\u00fan un estudio elaborado por IAB&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1104],"tags":[1060,100,1101],"class_list":["post-19374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-social-media-2","tag-instagram","tag-redes-sociales","tag-social-media","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram, la red social que m\u00e1s crece - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/instagram-la-red-social-que-mas-crece\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram, la red social que m\u00e1s crece - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Todo plan de marketing digital no se concibe sin que en \u00e9l no se incluya una estrategia de social media. Las redes sociales no solo se han convertido en un escaparate de cara al p\u00fablico, sino que tambi\u00e9n ofrecen excelentes oportunidades de negocio. Son m\u00faltiples las opciones que existen, pero hoy reparamos en Instagram. 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