{"id":19405,"date":"2016-04-26T12:48:12","date_gmt":"2016-04-26T11:48:12","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19405"},"modified":"2016-04-26T12:55:09","modified_gmt":"2016-04-26T11:55:09","slug":"investigacion-cualitativa-para-no-saltar-al-vacio","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/","title":{"rendered":"Investigaci\u00f3n cualitativa para no saltar al vac\u00edo"},"content":{"rendered":"<p>En la <strong>estrategia de una campa\u00f1a publicitaria<\/strong>, no basta con determinar el p\u00fablico objetivo. Y es que, si hay una forma de lograr la eficiencia en la transmisi\u00f3n del mensaje, los creativos no han de quedarse en la punta del iceberg. Es aqu\u00ed donde entra en escena la <strong>investigaci\u00f3n cualitativa<\/strong>, aquella que, una vez identificado el target, intenta satisfacer las preguntas sobre el mismo.<\/p>\n<p>Y en este escenario, a modo de ejemplo, surgen preguntas como: \u00bfQu\u00e9 les gusta? \u00bfVan al cine? \u00bfCu\u00e1nto tiempo? \u00bfCon qui\u00e9n? \u00bfFuman? \u00bfQu\u00e9 marca? \u00bfHacen deporte? \u00bfQu\u00e9 deporte? \u00bfQu\u00e9 comen? \u00bfPor qu\u00e9?&#8230;<\/p>\n<p>Aunque parezca dificultoso, se trata de un m\u00e9todo de investigaci\u00f3n del campo de las <strong>ciencias sociales<\/strong> y vinculado estrechamente con el mundo publicitario. Esta pol\u00edtica recurre a cortes metodol\u00f3gicos basados en principios te\u00f3ricos tales como la interacci\u00f3n social o la hermen\u00e9utica. Sin duda, hablamos de un importante activo vital para no saltar al vac\u00edo con la exhibici\u00f3n de nuestras campa\u00f1as.<\/p>\n<p>Y aqu\u00ed, una vez m\u00e1s, cobra especial importancia el <strong>marketing de contenidos<\/strong>, con la generaci\u00f3n de piezas que se adec\u00faan a las exigencias de los consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la estrategia de una campa\u00f1a publicitaria, no basta con determinar el p\u00fablico objetivo. Y es que, si hay una forma de lograr la eficiencia en la transmisi\u00f3n del mensaje, los creativos no han de quedarse en la punta del iceberg. Es aqu\u00ed donde entra en escena la investigaci\u00f3n cualitativa, aquella que, una vez identificado el target, intenta satisfacer las&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investigaci\u00f3n cualitativa para no saltar al vac\u00edo - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investigaci\u00f3n cualitativa para no saltar al vac\u00edo - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"En la estrategia de una campa\u00f1a publicitaria, no basta con determinar el p\u00fablico objetivo. Y es que, si hay una forma de lograr la eficiencia en la transmisi\u00f3n del mensaje, los creativos no han de quedarse en la punta del iceberg. Es aqu\u00ed donde entra en escena la investigaci\u00f3n cualitativa, aquella que, una vez identificado el target, intenta satisfacer las...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-26T11:48:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-26T11:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/04\/salto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Investigaci\u00f3n cualitativa para no saltar al vac\u00edo\",\"datePublished\":\"2016-04-26T11:48:12+00:00\",\"dateModified\":\"2016-04-26T11:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\"},\"wordCount\":210,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/04\/salto.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/investigacion-cualitativa-para-no-saltar-al-vacio\/\",\"name\":\"Investigaci\u00f3n cualitativa para no saltar al vac\u00edo - 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