{"id":19506,"date":"2016-05-06T10:41:27","date_gmt":"2016-05-06T09:41:27","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19506"},"modified":"2016-05-06T10:43:31","modified_gmt":"2016-05-06T09:43:31","slug":"19506","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/19506\/","title":{"rendered":"Euromillones, un fijo del medio radiof\u00f3nico"},"content":{"rendered":"<p>A pesar de la evoluci\u00f3n de las nuevas tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n, existen plataformas anal\u00f3gicas que no pierden ni un \u00e1pice de su buena sinton\u00eda con los anunciantes. Un d\u00eda m\u00e1s, en Creaerte nos centramos en el <strong>medio radiof\u00f3nico<\/strong>, por el que sentimos especial debilidad. Y para ello reparamos en una de las marcas que siempre suelen dar en la diana, como es el caso de <strong>Euromillones<\/strong>.<\/p>\n<p>Sin perder en ning\u00fan momento el sentido del humor, el anunciante juega con la <strong>ilusi\u00f3n<\/strong>, que en las diversas campa\u00f1as es algo as\u00ed como un personaje m\u00e1s de las diferentes tramas.<\/p>\n<p>A modo de ejemplo, os dejamos con un par de casos exhibidos en radio para fomentar la participaci\u00f3n de los ciudadanos a cargo de <strong>Loter\u00edas y Apuestas del Estado<\/strong>.<\/p>\n<p><iframe width=\"100%\" height=\"150\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/147190309&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\"><\/iframe><\/p>\n<p><iframe width=\"100%\" height=\"150\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/157944107&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesar de la evoluci\u00f3n de las nuevas tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n, existen plataformas anal\u00f3gicas que no pierden ni un \u00e1pice de su buena sinton\u00eda con los anunciantes. Un d\u00eda m\u00e1s, en Creaerte nos centramos en el medio radiof\u00f3nico, por el que sentimos especial debilidad. Y para ello reparamos en una de las marcas que siempre&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-19506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Euromillones, un fijo del medio radiof\u00f3nico - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/19506\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euromillones, un fijo del medio radiof\u00f3nico - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A pesar de la evoluci\u00f3n de las nuevas tecnolog\u00edas de la informaci\u00f3n y de la comunicaci\u00f3n, existen plataformas anal\u00f3gicas que no pierden ni un \u00e1pice de su buena sinton\u00eda con los anunciantes. Un d\u00eda m\u00e1s, en Creaerte nos centramos en el medio radiof\u00f3nico, por el que sentimos especial debilidad. 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