{"id":19520,"date":"2016-05-10T09:29:02","date_gmt":"2016-05-10T08:29:02","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19520"},"modified":"2016-05-10T09:36:31","modified_gmt":"2016-05-10T08:36:31","slug":"19520","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/19520\/","title":{"rendered":"Publicidad exterior inteligente"},"content":{"rendered":"<p>Cuando la tecnolog\u00eda rompe moldes, aparece <a href=\"http:\/\/www.ibm.com\/es-es\/\" target=\"_blank\"><strong>IBM<\/strong><\/a>. Hoy rescatamos una idea que el gigante tecnol\u00f3gico puso en marcha en las calles de Francia. El objetivo en este caso no era solo recurrir a la mera publicidad exterior para alcanzar impactos, sino tambi\u00e9n facilitar, de una manera u otra, el d\u00eda a d\u00eda de los ciudadanos.<\/p>\n<p>La estrategia fue la de vincular a la <strong>marca<\/strong> con un <strong>entorno m\u00e1s inteligente<\/strong>. Todo ello a trav\u00e9s de la pol\u00edtica de las <strong>ciudades inteligentes<\/strong>. <\/p>\n<p>Esta acci\u00f3n es un ejemplo de <strong><strong>branded content<\/strong> desarrollado por la prestigiosa agencia <a href=\"http:\/\/ogilvyparis.fr\/\" target=\"_blank\">Ogilvy&#038;Mather Francia<\/a><\/strong> en el a\u00f1o 2013.<\/p>\n<p>Os dejamos con algunas de las im\u00e1genes de la campa\u00f1a:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm1-reasonwhy_converted.jpg\" alt=\"IBM\" width=\"654\" height=\"436\" class=\"aligncenter size-full wp-image-19521\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm1-reasonwhy_converted.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm1-reasonwhy_converted-384x256.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm1-reasonwhy_converted-624x416.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm2-reasonwhy_converted.jpg\" alt=\"IBM\" width=\"654\" height=\"436\" class=\"aligncenter size-full wp-image-19522\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm2-reasonwhy_converted.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm2-reasonwhy_converted-384x256.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm2-reasonwhy_converted-624x416.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm3-reasonwhy_converted.jpg\" alt=\"ibm3-reasonwhy_converted\" width=\"654\" height=\"436\" class=\"aligncenter size-full wp-image-19523\" srcset=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm3-reasonwhy_converted.jpg 654w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm3-reasonwhy_converted-384x256.jpg 384w, https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/ibm3-reasonwhy_converted-624x416.jpg 624w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando la tecnolog\u00eda rompe moldes, aparece IBM. Hoy rescatamos una idea que el gigante tecnol\u00f3gico puso en marcha en las calles de Francia. El objetivo en este caso no era solo recurrir a la mera publicidad exterior para alcanzar impactos, sino tambi\u00e9n facilitar, de una manera u otra, el d\u00eda a d\u00eda de los ciudadanos. La estrategia fue la de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,10],"tags":[1109,1108],"class_list":["post-19520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branded-content","category-noticias","tag-ciudades-ineligentes","tag-ibm","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad exterior inteligente - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/19520\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad exterior inteligente - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Cuando la tecnolog\u00eda rompe moldes, aparece IBM. Hoy rescatamos una idea que el gigante tecnol\u00f3gico puso en marcha en las calles de Francia. El objetivo en este caso no era solo recurrir a la mera publicidad exterior para alcanzar impactos, sino tambi\u00e9n facilitar, de una manera u otra, el d\u00eda a d\u00eda de los ciudadanos. 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