{"id":19596,"date":"2016-05-19T11:15:24","date_gmt":"2016-05-19T10:15:24","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19596"},"modified":"2016-05-19T11:39:40","modified_gmt":"2016-05-19T10:39:40","slug":"rae-contra-anglicismos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/","title":{"rendered":"La RAE, contra el uso de los anglicismos"},"content":{"rendered":"<p><strong>&#8216;Engagement&#8217;<\/strong>, <strong>&#8216;target&#8217;<\/strong>, <strong>&#8216;packaging&#8217;<\/strong> o <strong>&#8216;briefing&#8217;<\/strong> son algunos de los t\u00e9rminos de nuestro <strong>argot publicitario<\/strong>. Como bien es sabido provienen del ingl\u00e9s y forman parte del diccionario que los profesionales de este sector manejamos a diario. Pero parece ser que la <strong>Real Academia Espa\u00f1ola de la Lengua<\/strong> no ve con muy buenos ojos la forma en que estas palabras se han instaurado en la sociedad.<\/p>\n<p>Junto a la <strong>Academia de la Publicidad<\/strong>, la instituci\u00f3n cultural ha puesto en marcha una campa\u00f1a para luchar contra el <strong>uso de los anglicismos<\/strong>. Para ello se ha servido de un par de anuncios cargados de iron\u00eda con los que pretende alertar sobre la invasi\u00f3n que las palabras anglosajonas han provocado en nuestro vocabulario. <\/p>\n<p>La pol\u00e9mica adquiere a\u00fan m\u00e1s relevancia si cabe, pues este hecho se suma a las cr\u00edticas que la propia RAE ha vertido despu\u00e9s de que Barei, la representante espa\u00f1ola en el Festival de Eurovisi\u00f3n, interpretase su tema en ingl\u00e9s.<\/p>\n<p>Lejos de posicionarnos y sin querer generar ning\u00fan tipo de controversia, desde nuestra humilde opini\u00f3n resulta cuanto menos curioso que la RAE inicie ahora esta contienda, m\u00e1s a\u00fan despu\u00e9s de que en los \u00faltimos tiempos haya decidido incluir en el diccionario varios t\u00e9rminos provenientes del ingl\u00e9s asociados a sectores como por ejemplo el tecnol\u00f3gico. Adem\u00e1s, si por algo se caracterizan los idiomas es porque son elementos vivos que se encuentran en continua evoluci\u00f3n desde tiempos inmemoriales. Una vez m\u00e1s, resurge quiz\u00e1s el miedo a lo externo.<\/p>\n<p>Os dejamos con los <strong>spots<\/strong> de la campa\u00f1a para que vosotros mismos valor\u00e9is, que han sido realizados por la agencia <strong>Grey Espa\u00f1a<\/strong>.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/mdPyZtUR7Gs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/FlwvtOEHPSg\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Engagement&#8217;, &#8216;target&#8217;, &#8216;packaging&#8217; o &#8216;briefing&#8217; son algunos de los t\u00e9rminos de nuestro argot publicitario. Como bien es sabido provienen del ingl\u00e9s y forman parte del diccionario que los profesionales de este sector manejamos a diario. Pero parece ser que la Real Academia Espa\u00f1ola de la Lengua no ve con muy buenos ojos la forma en que estas palabras se han&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557],"tags":[1116,1115],"class_list":["post-19596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","tag-lenguaje-publicitario","tag-real-academia-espanola","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La RAE, contra el uso de los anglicismos - creaerte.com<\/title>\n<meta name=\"description\" content=\"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La RAE, contra el uso de los anglicismos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-19T10:15:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-19T10:39:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"La RAE, contra el uso de los anglicismos\",\"datePublished\":\"2016-05-19T10:15:24+00:00\",\"dateModified\":\"2016-05-19T10:39:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\"},\"wordCount\":303,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg\",\"keywords\":[\"Lenguaje publicitario\",\"Real Academia Espa\u00f1ola\"],\"articleSection\":[\"Noticias\",\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\",\"name\":\"La RAE, contra el uso de los anglicismos - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg\",\"datePublished\":\"2016-05-19T10:15:24+00:00\",\"dateModified\":\"2016-05-19T10:39:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"description\":\"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.\",\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg\",\"width\":817,\"height\":468,\"caption\":\"RAE-anglicismos\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La RAE, contra el uso de los anglicismos - creaerte.com","description":"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/","og_locale":"es_ES","og_type":"article","og_title":"La RAE, contra el uso de los anglicismos - creaerte.com","og_description":"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.","og_url":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2016-05-19T10:15:24+00:00","article_modified_time":"2016-05-19T10:39:40+00:00","og_image":[{"width":817,"height":468,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"La RAE, contra el uso de los anglicismos","datePublished":"2016-05-19T10:15:24+00:00","dateModified":"2016-05-19T10:39:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/"},"wordCount":303,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg","keywords":["Lenguaje publicitario","Real Academia Espa\u00f1ola"],"articleSection":["Noticias","Publicidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/","url":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/","name":"La RAE, contra el uso de los anglicismos - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg","datePublished":"2016-05-19T10:15:24+00:00","dateModified":"2016-05-19T10:39:40+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"description":"La RAE ha iniciado una campa\u00f1a para alertar sobre el uso de anglicismos en el mercado publicitario espa\u00f1ol que, cuanto menos, est\u00e1 abierta a debate.","inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/rae-contra-anglicismos\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/RAE-anglicismos.jpg","width":817,"height":468,"caption":"RAE-anglicismos"},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=19596"}],"version-history":[{"count":8,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19596\/revisions"}],"predecessor-version":[{"id":19601,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19596\/revisions\/19601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/19597"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=19596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=19596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=19596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}