{"id":19676,"date":"2016-05-27T17:12:01","date_gmt":"2016-05-27T16:12:01","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19676"},"modified":"2016-05-27T17:12:01","modified_gmt":"2016-05-27T16:12:01","slug":"mahou-y-la-final-de-champions-rivalidad-o-buen-rollo","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/","title":{"rendered":"Mahou y la final de Champions: \u00bfrivalidad o buen rollo?"},"content":{"rendered":"<p>A pocas horas de la esperada <strong>final de Champions entre el Real Madrid y el Atl\u00e9tico de Madrid<\/strong>, vuelve la pregunta: \u00bfMadrid es blanca o rojiblanca?<\/p>\n<p>Favoritismos aparte, son varias las <strong>marcas<\/strong> que est\u00e1n aprovechando la rivalidad entre los dos equipos de la capital para lanzar <strong>campa\u00f1as publicitarias<\/strong>. <strong>Mahou<\/strong> es patrocinador oficial del Atl\u00e9tico y uno de los nombres que m\u00e1s exprime la igualdad que estos a\u00f1os exhiben ambas escuadras.<\/p>\n<p>La marca de cervezas lanz\u00f3 un <strong>spot<\/strong> publicitario el a\u00f1o pasado que tuvo como principales protagonistas a Koke, del Atl\u00e9tico de Madrid, y a Isco, del Real Madrid. Hoy, con motivo de la inminente cita futbol\u00edstica que coronar\u00e1 al nuevo campe\u00f3n de Europa, hemos querido rescatarlo.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/CKzI7Xr9pLE\" width=\"654\" height=\"368\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Esta campa\u00f1a publicitaria deja a un lado la rivalidad y profundiza en el \u2018<strong>buenrollismo<\/strong>\u2019 entre ambas aficiones. Una manera sutil de a\u00f1adir una connotaci\u00f3n <strong>positiva<\/strong> a un mundo tan <strong>emocional<\/strong> como es el futbol\u00edstico.<\/p>\n<p>Mahou tambi\u00e9n\u00a0hizo participe a las aficiones de ambos equipos con acciones en las <strong>redes sociales<\/strong>. A trav\u00e9s de <strong>Twitter<\/strong>, los aficionados pod\u00edan tuitear con el hashtag <strong>#madridsabeaderbi<\/strong>, seguido del perfil del equipo al que apoyaban y demostrar as\u00ed de qu\u00e9 color es Madrid. Una vez m\u00e1s, un magn\u00edfico ejemplo de <strong>publicidad 3.0<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pocas horas de la esperada final de Champions entre el Real Madrid y el Atl\u00e9tico de Madrid, vuelve la pregunta: \u00bfMadrid es blanca o rojiblanca? Favoritismos aparte, son varias las marcas que est\u00e1n aprovechando la rivalidad entre los dos equipos de la capital para lanzar campa\u00f1as publicitarias. Mahou es patrocinador oficial del Atl\u00e9tico y uno de los nombres que&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,557,1122],"tags":[1124,1123,471],"class_list":["post-19676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-2","category-publicidad-y-deporte","tag-deporte-y-publicidad","tag-final-de-champions","tag-mahou","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"A pocas horas de la esperada final de Champions entre el Real Madrid y el Atl\u00e9tico de Madrid, vuelve la pregunta: \u00bfMadrid es blanca o rojiblanca? Favoritismos aparte, son varias las marcas que est\u00e1n aprovechando la rivalidad entre los dos equipos de la capital para lanzar campa\u00f1as publicitarias. Mahou es patrocinador oficial del Atl\u00e9tico y uno de los nombres que...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-27T16:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Mahou y la final de Champions: \u00bfrivalidad o buen rollo?\",\"datePublished\":\"2016-05-27T16:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\"},\"wordCount\":231,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg\",\"keywords\":[\"Deporte y publicidad\",\"Final de Champions\",\"Mahou\"],\"articleSection\":[\"Noticias\",\"Publicidad\",\"Publicidad y deporte\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\",\"name\":\"Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg\",\"datePublished\":\"2016-05-27T16:12:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage\",\"url\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg\",\"contentUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#website\",\"url\":\"https:\/\/www.creaerte.com\/live\/\",\"name\":\"creaerte.com\",\"description\":\"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.creaerte.com\/live\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.creaerte.com\/live\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/","og_locale":"es_ES","og_type":"article","og_title":"Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com","og_description":"A pocas horas de la esperada final de Champions entre el Real Madrid y el Atl\u00e9tico de Madrid, vuelve la pregunta: \u00bfMadrid es blanca o rojiblanca? Favoritismos aparte, son varias las marcas que est\u00e1n aprovechando la rivalidad entre los dos equipos de la capital para lanzar campa\u00f1as publicitarias. Mahou es patrocinador oficial del Atl\u00e9tico y uno de los nombres que...","og_url":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/","og_site_name":"creaerte.com","article_publisher":"https:\/\/www.facebook.com\/creaerte","article_published_time":"2016-05-27T16:12:01+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@Creaerte","twitter_site":"@Creaerte","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#article","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/"},"author":{"name":"admin","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"headline":"Mahou y la final de Champions: \u00bfrivalidad o buen rollo?","datePublished":"2016-05-27T16:12:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/"},"wordCount":231,"commentCount":0,"image":{"@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg","keywords":["Deporte y publicidad","Final de Champions","Mahou"],"articleSection":["Noticias","Publicidad","Publicidad y deporte"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/","url":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/","name":"Mahou y la final de Champions: \u00bfrivalidad o buen rollo? - creaerte.com","isPartOf":{"@id":"https:\/\/www.creaerte.com\/live\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage"},"image":{"@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg","datePublished":"2016-05-27T16:12:01+00:00","author":{"@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/mahou-y-la-final-de-champions-rivalidad-o-buen-rollo\/#primaryimage","url":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg","contentUrl":"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/05\/mahou-spot.jpg","width":1280,"height":720},{"@type":"WebSite","@id":"https:\/\/www.creaerte.com\/live\/#website","url":"https:\/\/www.creaerte.com\/live\/","name":"creaerte.com","description":"Agencia de publicidad, comunicaci\u00f3n y marketing en C\u00e1ceres \u2022 Extremadura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.creaerte.com\/live\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/736f9ff6dd176e443e4c9cf884b23352631c533b611f216dbc09fc84cda6e67c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.creaerte.com\/live\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/comments?post=19676"}],"version-history":[{"count":11,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19676\/revisions"}],"predecessor-version":[{"id":19693,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/posts\/19676\/revisions\/19693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media\/19684"}],"wp:attachment":[{"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/media?parent=19676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/categories?post=19676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creaerte.com\/live\/wp-json\/wp\/v2\/tags?post=19676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}