{"id":19717,"date":"2016-06-02T09:43:48","date_gmt":"2016-06-02T08:43:48","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19717"},"modified":"2016-06-02T11:00:28","modified_gmt":"2016-06-02T10:00:28","slug":"nueva-campana-durex-smartphone","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/nueva-campana-durex-smartphone\/","title":{"rendered":"La nueva campa\u00f1a de Durex cuestiona el uso del smartphone en la pareja"},"content":{"rendered":"<p>\u00bfEst\u00e1s m\u00e1s conectado a tu smartphone que a tu pareja? Esa es la pregunta que lanza el <strong>spot<\/strong> de la marca inglesa de preservativos. Ya en 2015, <strong>Durex<\/strong> criticaba c\u00f3mo el uso generalizado de internet est\u00e1 impactando gravemente en la frecuencia de las <strong>relaciones de pareja<\/strong>.<\/p>\n<p>Este a\u00f1o la compa\u00f1\u00eda ha decidido filmar un <strong>experimento social<\/strong> en donde aparecen seis parejas en unas rom\u00e1nticas vacaciones de lujo. Tres de ellas pod\u00edan quedarse con sus dispositivos y las otras tres se vieron forzadas a abandonar toda tecnolog\u00eda. En ambos casos, el resultado del experimento fue totalmente distinto.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/5b4fN-Q7MDs\" width=\"654\" height=\"368\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A ra\u00edz del spot, Durex pretende <strong>iniciar una conversaci\u00f3n<\/strong> con sus usuarios y para ello ha creado un <a href=\"http:\/\/donotdisturb.durex.co.uk\" target=\"_blank\">microsite<\/a> donde las parejas pueden <strong>compartir sus experiencias<\/strong> y comentar qu\u00e9 les ha parecido, adem\u00e1s de animar a sus amigos a dejar a un lado la tecnolog\u00eda. De esta manera, la marca consigue <strong>interactuar con el p\u00fablico<\/strong>.<\/p>\n<p>La campa\u00f1a y el experimento social son creatividad de la <strong>agencia brit\u00e1nica TMW Unlimited<\/strong>. Adem\u00e1s del v\u00eddeo en redes sociales y el microsite, se har\u00e1n anuncios en <strong>televisi\u00f3n, online y en las tiendas f\u00edsicas<\/strong>, y ser\u00e1 una campa\u00f1a\u00a0presente en <strong>37 mercados.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEst\u00e1s m\u00e1s conectado a tu smartphone que a tu pareja? Esa es la pregunta que lanza el spot de la marca inglesa de preservativos. Ya en 2015, Durex criticaba c\u00f3mo el uso generalizado de internet est\u00e1 impactando gravemente en la frecuencia de las relaciones de pareja. Este a\u00f1o la compa\u00f1\u00eda ha decidido filmar un experimento social en donde aparecen seis&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,324],"tags":[1126,6],"class_list":["post-19717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-con-humor","tag-durex","tag-publicidad","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nueva campa\u00f1a de Durex cuestiona el uso del smartphone en la pareja - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/nueva-campana-durex-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nueva campa\u00f1a de Durex cuestiona el uso del smartphone en la pareja - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1s m\u00e1s conectado a tu smartphone que a tu pareja? 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