{"id":19737,"date":"2016-06-03T09:41:54","date_gmt":"2016-06-03T08:41:54","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19737"},"modified":"2016-06-03T09:43:59","modified_gmt":"2016-06-03T08:43:59","slug":"metricas-marketing-contenidos","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/","title":{"rendered":"C\u00f3mo utilizar las m\u00e9tricas en el marketing de contenidos"},"content":{"rendered":"<p>Si no medimos nuestras acciones, no podremos saber qu\u00e9 funciona, para potenciarlo; ni, por el contrario, qu\u00e9 provoca rechazo, para rectificarlo. Por este motivo, en el mundo del <strong>marketing de contenidos<\/strong> es vital recurrir a las <strong>m\u00e9tricas<\/strong>.<\/p>\n<p>Hay que tener en cuenta que, si no queremos que nuestra <strong>marca<\/strong> navegue sin horizonte, debemos establecer mediciones de alg\u00fan tipo. \u00bfPara qu\u00e9 gastamos nuestro tiempo y dinero en una web atractiva, si no sabemos qu\u00e9 beneficios estamos obteniendo?<\/p>\n<p>En <strong>marketing digital<\/strong>, a\u00fan hay empresas que toman decisiones estrat\u00e9gicas sin datos objetivos, relevantes y suficientes. De forma indiscriminada o simplemente porque lo hace la competencia. No hay nada m\u00e1s equivocado. A la hora de <strong>planificar una estrategia de marketing<\/strong> hay que establecer <strong>indicadores de rendimiento<\/strong> para cada una de las acciones. Por ejemplo: si nuestra empresa decide ampliar sus <strong>redes sociales<\/strong> con un nuevo perfil en <strong>Twitter<\/strong>, deberemos establecer los siguientes indicadores:<\/p>\n<p>-N\u00famero de nuevos seguidores<\/p>\n<p>-N\u00famero de retweets, menciones o favoritos<\/p>\n<p>-N\u00famero de visitas a la web desde este canal<\/p>\n<p>Actualmente, m\u00e1s del 56 % de las empresas utiliza Google Analytics. Pero adem\u00e1s, existen otras herramientas de <strong>anal\u00edtica web<\/strong> para medir de forma sencilla las acciones, como por ejemplo <strong>Facebook Analytics<\/strong> o <strong>Hootsuite<\/strong>. A trav\u00e9s de ellas podemos conocer el <strong>engagement<\/strong> de nuestros contenidos, la tasa de rebote o de permanencia en nuestra web y otros datos necesarios para captar clientes y seguidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si no medimos nuestras acciones, no podremos saber qu\u00e9 funciona, para potenciarlo; ni, por el contrario, qu\u00e9 provoca rechazo, para rectificarlo. Por este motivo, en el mundo del marketing de contenidos es vital recurrir a las m\u00e9tricas. Hay que tener en cuenta que, si no queremos que nuestra marca navegue sin horizonte, debemos establecer mediciones de alg\u00fan tipo. \u00bfPara qu\u00e9&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1129,10],"tags":[1131,1084,1130],"class_list":["post-19737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-de-contenidos-2","category-noticias","tag-analitica-web","tag-marketing-de-contenidos","tag-metricas","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo utilizar las m\u00e9tricas en el marketing de contenidos - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo utilizar las m\u00e9tricas en el marketing de contenidos - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Si no medimos nuestras acciones, no podremos saber qu\u00e9 funciona, para potenciarlo; ni, por el contrario, qu\u00e9 provoca rechazo, para rectificarlo. Por este motivo, en el mundo del marketing de contenidos es vital recurrir a las m\u00e9tricas. Hay que tener en cuenta que, si no queremos que nuestra marca navegue sin horizonte, debemos establecer mediciones de alg\u00fan tipo. \u00bfPara qu\u00e9...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-03T08:41:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-03T08:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/06\/metricas-marketing-de-contenidos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"C\u00f3mo utilizar las m\u00e9tricas en el marketing de contenidos\",\"datePublished\":\"2016-06-03T08:41:54+00:00\",\"dateModified\":\"2016-06-03T08:43:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\"},\"wordCount\":252,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/06\/metricas-marketing-de-contenidos.jpg\",\"keywords\":[\"Anal\u00edtica web\",\"Marketing de contenidos\",\"M\u00e9tricas\"],\"articleSection\":[\"Marketing de Contenidos\",\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/metricas-marketing-contenidos\/\",\"name\":\"C\u00f3mo utilizar las m\u00e9tricas en el marketing de contenidos - 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