{"id":19749,"date":"2016-06-07T11:17:05","date_gmt":"2016-06-07T10:17:05","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19749"},"modified":"2016-06-07T11:41:06","modified_gmt":"2016-06-07T10:41:06","slug":"street-marketing-jovenes","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/street-marketing-jovenes\/","title":{"rendered":"Street marketing para atraer a los j\u00f3venes"},"content":{"rendered":"<p>Actualmente, el grueso de las <strong>estrategias comunicativas<\/strong> van encaminadas al sector digital. Y es que, como bien sabemos, aqu\u00ed se encuentra uno de los nichos de mercado m\u00e1s importante. Pero no solo de este tipo de pr\u00e1cticas se debe vivir. Las acciones tradicionales siguen formando parte de los planes de las marcas. Una de las m\u00e1s destacadas es el <strong>street marketing<\/strong>.<\/p>\n<p>Este tipo de estrategias, llevadas a su m\u00e1ximo esplendor, suponen un aut\u00e9ntico fil\u00f3n para las compa\u00f1\u00edas. Adem\u00e1s, si con ellas se consigue i<strong>nteractuar de forma directa y establecer un v\u00ednculo con el consumidor<\/strong>, se trata de acciones tremendamente efectivas.<\/p>\n<p>Esta es la idea que se plasma en la campa\u00f1a que os queremos mostrar hoy. En Hungr\u00eda, con la intenci\u00f3n de atraer a los m\u00e1s j\u00f3venes al mundo de la m\u00fasica cl\u00e1sica, la <strong>Budapest Festival Orchestra<\/strong> ha desarrollado una ingeniosa actuaci\u00f3n de street marketing. En plena calle y, a trav\u00e9s de sus tel\u00e9fonos m\u00f3viles, los usuarios se convierten en protagonistas como si de un concierto se tratase.<\/p>\n<p>Una brillante idea que, si bien ofrece adaptaciones tecnol\u00f3gicas, establece una conexi\u00f3n siempre necesaria con las personas.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/Lmn91CG0Ca4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, el grueso de las estrategias comunicativas van encaminadas al sector digital. Y es que, como bien sabemos, aqu\u00ed se encuentra uno de los nichos de mercado m\u00e1s importante. Pero no solo de este tipo de pr\u00e1cticas se debe vivir. Las acciones tradicionales siguen formando parte de los planes de las marcas. Una de las m\u00e1s destacadas es el street&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1198],"class_list":["post-19749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-street-marketing","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Street marketing para atraer a los j\u00f3venes - creaerte.com<\/title>\n<meta name=\"description\" content=\"La Orquesta de Budapest ha desarrollado una ingeniosa estrategia de street marketing para atraer a los j\u00f3venes y usuarios en general a la m\u00fasica cl\u00e1sica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/street-marketing-jovenes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Street marketing para atraer a los j\u00f3venes - 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