{"id":19772,"date":"2016-06-09T11:06:13","date_gmt":"2016-06-09T10:06:13","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19772"},"modified":"2016-06-09T14:21:00","modified_gmt":"2016-06-09T13:21:00","slug":"spot-islas-canarias-viral","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/spot-islas-canarias-viral\/","title":{"rendered":"El spot sobre las Islas Canarias que se ha convertido en viral"},"content":{"rendered":"<p>El calor aprieta y los rayos del sol inciden cada d\u00eda con m\u00e1s fuerza, muestra inequ\u00edvoca de que el verano se encuentra a la vuelta de la esquina. Aunque no todos los pa\u00edses pueden disfrutar de este clima que prevalece en la gran parte de la Pen\u00ednsula Ib\u00e9rica. Con la intenci\u00f3n de hacer part\u00edcipes de ello a personas de otros lugares y promocionar su entorno, el <strong>Gobierno de Canarias<\/strong> y la agencia de publicidad <strong>DEC BBDO<\/strong> se han unido para crear un original <strong>spot<\/strong>. <\/p>\n<p>Llega la hora punta y los londinenses van llenando los transportes p\u00fablicos. El trasiego comienza a ser continuo y de repente\u2026los cristales se empa\u00f1an de vaho y aparecen unos mensajes m\u00e1gicos sobre las Islas Canarias.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/HOeAxu0zW3E\" width=\"654\" height=\"368\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>As\u00ed es el v\u00eddeo que no tard\u00f3 en convertirse <strong>en viral en las redes sociales<\/strong>. La sorpresa de los viandantes se tradujo en forma de <a href=\"http:\/\/creaerte.com\/tourself\/\" target=\"_blank\">selfies<\/a> en las redes, consiguiendo que la acci\u00f3n obtuviese cerca de 2 millones de reproducciones a trav\u00e9s de <strong>Facebook<\/strong> y <strong>Youtube<\/strong> en tan solo dos semanas.<\/p>\n<p>Bajo el claim \u2018<strong>the best climate in the world<\/strong>\u2019 (el mejor clima del mundo), las islas m\u00e1s atl\u00e1nticas de nuestro pa\u00eds parecen haber dado en el clavo con esta campa\u00f1a en vista de los resultados. En la web <a href=\"http:\/\/www.holaislascanarias.com\/\" target=\"_blank\">holaislascanarias.com<\/a> se pueden ver otras acciones desarrolladas para promocionar el turismo en el archipi\u00e9lago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El calor aprieta y los rayos del sol inciden cada d\u00eda con m\u00e1s fuerza, muestra inequ\u00edvoca de que el verano se encuentra a la vuelta de la esquina. Aunque no todos los pa\u00edses pueden disfrutar de este clima que prevalece en la gran parte de la Pen\u00ednsula Ib\u00e9rica. Con la intenci\u00f3n de hacer part\u00edcipes de ello a personas de otros&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,153],"tags":[1134,1133,147],"class_list":["post-19772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-viral","tag-dec-bbdo","tag-islas-canarias","tag-video-viral","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El spot sobre las Islas Canarias que se ha convertido en viral - creaerte.com<\/title>\n<meta name=\"description\" content=\"El Gobierno de las Islas Canarias y la agencia DEC BBDO han desarrollado una campa\u00f1a publicitaria que se han convertido en viral en solo unos d\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/spot-islas-canarias-viral\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El spot sobre las Islas Canarias que se ha convertido en viral - 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