{"id":19904,"date":"2016-06-30T10:24:40","date_gmt":"2016-06-30T09:24:40","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19904"},"modified":"2016-06-30T10:31:41","modified_gmt":"2016-06-30T09:31:41","slug":"claves-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/claves-inbound-marketing\/","title":{"rendered":"Las claves del inbound marketing como estrategia a seguir"},"content":{"rendered":"<p>El <strong>inbound marketing<\/strong> se ha convertido en un factor muy importante como parte de la estrategia de <strong>marketing online<\/strong>. Se centra en el uso de diversas t\u00e9cnicas online que tienen el objetivo de atraer a los clientes, en lugar de tratar de llegar a ellos a trav\u00e9s de acciones unidireccionales basadas en el marketing tradicional.<\/p>\n<p>Para conseguir el \u00e9xito con una estrategia de inbound marketing, necesitamos centrar nuestros esfuerzos y trabajar en conjunto con el <strong>SEO<\/strong>, las <strong>redes sociales<\/strong> y los <strong>contenidos de calidad<\/strong>. A diferencia del marketing m\u00e1s tradicional o lo que conocemos como outbound marketing, el inbound es una estrategia basada en una comunicaci\u00f3n bidireccional y que utiliza t\u00e9cnicas de atracci\u00f3n centradas en los contenidos de buena calidad y dirigidas a un p\u00fablico objetivo muy concreto.<\/p>\n<p>Atraer tr\u00e1fico web de forma org\u00e1nica para aparecer en los resultados de b\u00fasqueda de Google es aqu\u00ed fundamental. Por eso, contar con un blog corporativo a trav\u00e9s del cual difundir contenidos de buena calidad y relevantes para tu audiencia (infograf\u00edas, art\u00edculos que resuelvan dudas, ebooks, presentaciones, etc.) y promocionar estos a trav\u00e9s de las redes sociales son acciones esenciales para tener \u00e9xito con una buena estrategia de inbound marketing.<\/p>\n<p>Conseguir <strong>leads<\/strong> (usuarios que dejan sus datos) que luego se convertir\u00e1n en clientes es uno de los objetivos principales. Las relaciones del inbound marketing no terminan despu\u00e9s de la compra, por lo que interactuar con los usuarios a trav\u00e9s de las redes sociales y el env\u00edo de emails de forma personalizada son tambi\u00e9n dos factores a tener muy en cuenta.<\/p>\n<p>Esta t\u00e9cnica, en claro auge, est\u00e1 cobrando mucha fuerza en los peque\u00f1os negocios, ya que no es necesario invertir un presupuesto muy alto para poder conseguir los objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El inbound marketing se ha convertido en un factor muy importante como parte de la estrategia de marketing online. Se centra en el uso de diversas t\u00e9cnicas online que tienen el objetivo de atraer a los clientes, en lugar de tratar de llegar a ellos a trav\u00e9s de acciones unidireccionales basadas en el marketing tradicional. Para conseguir el \u00e9xito con&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,10],"tags":[1156,1149],"class_list":["post-19904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-inbound-marketing","tag-marketing-online","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las claves del inbound marketing como estrategia a seguir - creaerte.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/claves-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las claves del inbound marketing como estrategia a seguir - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"El inbound marketing se ha convertido en un factor muy importante como parte de la estrategia de marketing online. 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