{"id":19924,"date":"2016-07-05T09:33:45","date_gmt":"2016-07-05T08:33:45","guid":{"rendered":"http:\/\/creaerte.com\/live\/?p=19924"},"modified":"2016-07-05T09:37:11","modified_gmt":"2016-07-05T08:37:11","slug":"nina-experimento-social-unicef","status":"publish","type":"post","link":"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/","title":{"rendered":"Si vieras a una ni\u00f1a sola en la calle, \u00bfqu\u00e9 har\u00edas?"},"content":{"rendered":"<p>La <strong>publicidad<\/strong> con contenido social nunca pasa de moda. Cada vez son m\u00e1s los consumidores que reclaman a las marcas mayor implicaci\u00f3n y compromiso con los problemas existentes.<\/p>\n<p>Sobre ello, <strong>Unicef<\/strong> ha querido lanzar un mensaje en su \u00faltima campa\u00f1a. Se trata de un experimento social sobre la situaci\u00f3n de las personas sin hogar. En \u00e9l, intenta reparar en la doble moral y en los prejuicios del ser humano.<\/p>\n<p>El <strong>spot<\/strong> est\u00e1 protagonizado por una solitaria ni\u00f1a peque\u00f1a que simula haberse perdido en mitad de la calle. Primero aparece con un aspecto aseado y, posteriormente, con una apariencia descuidada. La reacci\u00f3n de los transe\u00fantes, totalmente distinta.<\/p>\n<p>No obstante, todo debe ser tenido en cuenta. Tambi\u00e9n han surgido cr\u00edticas en la red sobre dicha campa\u00f1a por el sesgo que la caracteriza. Muchas de ellas apuntan a que no son los prejuicios los que obligan a las personas a actuar de diferente forma, sino el miedo. Y es que es una absoluta realidad que muchos ni\u00f1os son utilizados actualmente por las mafias para cometer delitos.<\/p>\n<p>De cualquier forma, es conveniente que el \u00e9nfasis, m\u00e1s que en las reacciones, deba centrarse en la figura del menor. Al fin y al cabo, es el que se ve perjudicado por este tipo de pr\u00e1cticas y abusos.<\/p>\n<p><iframe width=\"654\" height=\"368\" src=\"https:\/\/www.youtube.com\/embed\/kD0-SEBzLJU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad con contenido social nunca pasa de moda. Cada vez son m\u00e1s los consumidores que reclaman a las marcas mayor implicaci\u00f3n y compromiso con los problemas existentes. Sobre ello, Unicef ha querido lanzar un mensaje en su \u00faltima campa\u00f1a. Se trata de un experimento social sobre la situaci\u00f3n de las personas sin hogar. En \u00e9l, intenta reparar en la&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,322],"tags":[1158,758,607],"class_list":["post-19924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-publicidad-emocional","tag-experimento-social","tag-publicidad-social","tag-unicef","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Si vieras a una ni\u00f1a sola en la calle, \u00bfqu\u00e9 har\u00edas? - creaerte.com<\/title>\n<meta name=\"description\" content=\"Unicef ha lanzado una campa\u00f1a social con la que intenta concienciar acerca de la situaci\u00f3n en la que se encuentran los ni\u00f1os sin hogar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si vieras a una ni\u00f1a sola en la calle, \u00bfqu\u00e9 har\u00edas? - creaerte.com\" \/>\n<meta property=\"og:description\" content=\"Unicef ha lanzado una campa\u00f1a social con la que intenta concienciar acerca de la situaci\u00f3n en la que se encuentran los ni\u00f1os sin hogar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\" \/>\n<meta property=\"og:site_name\" content=\"creaerte.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creaerte\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-05T08:33:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-05T08:37:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Unicef.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"817\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:site\" content=\"@Creaerte\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.creaerte.com\/live\/#\/schema\/person\/acc9e93c6216bce2d569b1f0a99607f6\"},\"headline\":\"Si vieras a una ni\u00f1a sola en la calle, \u00bfqu\u00e9 har\u00edas?\",\"datePublished\":\"2016-07-05T08:33:45+00:00\",\"dateModified\":\"2016-07-05T08:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\"},\"wordCount\":238,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.creaerte.com\/live\/wp-content\/uploads\/2016\/07\/Unicef.jpg\",\"keywords\":[\"Experimento social\",\"Publicidad social\",\"Unicef\"],\"articleSection\":[\"Noticias\",\"Publicidad Emocional\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\",\"url\":\"https:\/\/www.creaerte.com\/live\/nina-experimento-social-unicef\/\",\"name\":\"Si vieras a una ni\u00f1a sola en la calle, \u00bfqu\u00e9 har\u00edas? 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